Senior Manager, Digital Marketing Programs

Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in India, is listed as one of the world's top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!

We are currently looking for a Digital Marketing Manager to create and implement comprehensive digital marketing strategies that integrate paid search (PPC), SEO, and display advertising. You will be responsible for developing and executing PPC strategies that drive high-quality traffic across Google Search, Display/Video, 6sense, Facebook, etc. You will manage pay-per-click advertising and display campaigns across a portfolio of products. Your role will include budget management, ad creation, and performance analysis. In addition, you will collaborate with content teams to ensure that website content is optimized for both search engines and user experience.

Key Responsibilities

Campaign Management:

• Oversee the execution of paid search and display campaigns (Google Ads, Display Ads), optimizing for conversions and ROI.
• Manage SEO efforts, including keyword research, on-page optimization, content strategy, and link building.
• Develop and oversee display advertising campaigns, focusing on targeting, creatives, and placements.

Performance Analysis:

• Utilize analytics tools (Google Analytics, SEMrush, etc.) to track and measure campaign performance.
• Prepare reports on key metrics, providing insights and recommendations for optimization.
• A/B Testing: Conduct tests on different ad variations to determine which perform best.

Collaboration:

• Work closely with content creators, designers, and developers to ensure cohesive messaging across all channels.
• Coordinate with sales teams to align marketing strategies with sales goals

Qualifications:

• Proven experience (7+years) in digital marketing with a focus on paid channels and programmatic display.
• Expertise in digital marketing execution with tools and platforms (e.g., Google Search, 6sense,SEO).
• Analytical approach with the ability to interpret data and make data-driven decisions.
• Stay up-to-date with trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Individuals seeking employment at Acquia are considered without regard to race, color, religion, caste, creed, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Whatever you answer will not be considered in the hiring process or thereafter.