Senior Manager, Global Digital and Social Marketing

Who We Are:

In the past 10 years, 2K has established a rich heritage for publishing some of the biggest franchises in gaming. This includes blockbuster titles such as NBA 2K, Borderlands, Bioshock, WWE 2K, Civilization, XCOM, and more. During that time, we’ve been fortunate enough to build a passionate and driven fan base who are eager to engage with our brands on a deeper level.

Role Purpose 

Reporting to the Global Digital and Social Marketing Director, Sports Games, this role is an integral part of the Digital and Social function, based in the US. Acting as the key advocate for our flagship title NBA 2K, this role is responsible for bringing the NBA 2K brand experience to life throughout our digital ecosystem. This role works directly with Marketing teams across key functions to influence and guide best in class platform practices across all NBA 2k owned channels. 

Supporting the, CA based, Digital and Social Director, Sports Games in providing consumer insights at the intersection of hoops culture, gaming and lifestyle. Work hand and hand with teams to elevate the brands presence on a global scale, providing authenticity to the NBA 2k global platforms. 

Serving as one of the first consumer touch points, this role is responsible to keep a pulse on market trends in the digital space. As a platform expert the need to evaluate the 2k digital ecosystem is imperative to the success of the team and this role. Analyzing data, competitive insights and brand health will be needed to identify efficiencies and best practices across platforms and to deliver on commercial objectives. 

What You Will Do

• Define and execute the global social media strategy for NBA 2K gaming, including methods to attract new fans, retention, and engagement from owned and earned channels, balancing global brand objectives with local territory considerations.
• Manage and execute day-to-day global social activities and channel engagement, working with internal cross-functional teams, development teams, and external agencies as needed.
• Foster relations with 2K international social and marketing leads to adopt our global social strategy for key territories and help guide their tactical approaches to success.
• Develop creative briefs and help coordinate their way through the asset production and approval processes.
• Monitor and analyze content performance and social sentiment, using data tools and insights to inform decisions. Proactively enhance our strategic plans as a result, escalate potential issues, and offer solutions to assist with problems.
• Establish and advocate for owned and earned channel best practices including content strategy and optimization as well as platform usage.
• Maintain an ongoing content calendar for owned social channels providing visibility and transparency to global stakeholders.
• Compile and distribute regular social-related metric reports at primary campaign beats or crisis management, ensuring upwards visibility, as well as helping inform what metrics are valuable.
• Build relations and tightly collaborate with related studio partners to ensure their constant alignment with our strategic plans.
• Keep a constant finger on the pulse of social media trends in our industry, entertainment, consumer products, and sports that can inspire and drive our initiatives.

Who We Think Will Be A Great Fit

We are looking for someone who is a social content strategist at heart, extremely passionate about content marketing and engagement, and truly understands how to create content with universal appeal. They should be someone who has driven global social strategies from inception to execution. Bonus if your well versed with NBA 2k. They should be plugged into internet culture, savvy about regional cultural insights and have first-hand experience collaborating as part of an international team. This person should be creatively-driven and able to tell engaging stories though social content. They should be independent, proactive, and always ideating ways to enhance what we do to drive engagement and retention, while having the skillset to logistically execute ideas and effectively collaborate. This person must have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall global marketing strategy. This person must be extremely thorough, detailed oriented, and organized while maintaining efficiency.

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 8 years of social media or community management experience for a gaming publisher, developer, entertainment, or similar brand.
• Experience developing global social strategies informed by regional insights in collaboration with international stakeholders.
• Skilled with enterprise social publishing tools such as Sprinklr, Sprout Social, or Social Bakers, and listening tools such as Synthesio, Talkwalker, Spiketrap, Netbase, etc. Including deep understanding of social media KPI’s and analyzing either on platform, Google Analytics, or related.
• A social media enthusiast with experience building social content and followings on, and practical knowledge of, social media platforms including Instagram, Twitter, TikTok, Facebook, YouTube, etc. Understanding of Discord, and Reddit is a plus.
• Excellent verbal and written communication skills; ideally in a variety of mediums including long-form and social media. Previous editorial experience a plus.
• Strong project management skills and high degree of comfort managing multiple projects.
• Solid understanding of/passion for video games and pop culture is essential.