Senior Manager, Paid Media

ABOUT DSC:

We disrupted the shaving industry in 2011 by delivering great blades at an awesome price, right to your door. From razors, we quickly grew into a men’s self-care brand offering oral care, hair styling, deodorant, skincare, and fine fragrance along with services and content designed to help guys take care of their minds and bodies so they can be their best selves.

We spend our days working to eliminate the stigma around being a man and wanting to take care of yourself. In turn, we hope that you will come to us in your most vulnerable moments. Here, you will find answers to your questions, from Club Pros who know what it takes to make you look, feel, and smell your best. You got a problem? We’ve got a solution. Welcome to the Club.

ROLE SUMMARY:

Dollar Shave Club (DSC) is seeking a highly analytical, data driven senior marketing manager that can own the growth of our customer base. This Senior Manager will develop the strategic roadmap and lead a team in the execution across digital media platforms. This position will own the day-to-day management and optimization of Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels. This role will lead execution of new digital marketing vendors including opportunity evaluation, asset delivery, and reporting.

RESPONSIBILITIES:

●      Develop, plan, execute, and manage multi-million dollar budgeted paid media campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc.

●      Pursue areas of opportunity and provide strategic recommendations around channel growth and optimization

●      Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions

●      Reforecast and plan accurate budget & spending plan

●      Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights

●      Recommend, plan, and conduct testing opportunities to improve ROI/ROAS/LTV

●      Develop processes for analysis, actionable insights, and best practices

●      Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies

●      Present key learnings and findings to Marketing and Company senior leadership

●      Effectively and efficiently lead a team that manages the day to day of all paid media channels

●      Provide leadership and mentorship to develop careers of the direct and indirect team members

●      Motivate and inspire teams to ensure cross-functional success

●      Provide thought leadership around emerging ad technologies

●      Work cross functionally to deliver on primary media objectives

●      Reconcile monthly spend with Finance/Accounts Payable Team

REQUIREMENTS:

●      Bachelor’s Degree, preferably in Marketing or Finance

●      5+ years of experience in a related field; eCommerce and agency experience preferred

●      3+ years managing a team

●      Digital media experience a must

●      Excellent knowledge and understanding of digital marketing channels (SEM, Social, Display, Video, Native, Affiliates, Email, etc.) and the media buying ecosystem

●      Proven success with direct response and e-commerce brands or companies, experience with subscription preferred

●      Familiar with cohorts and audience segmentation applied to targeting or ad personalization

●      Proficient with AdWords, BingAds, DCM, Shopify Analytics, Google Analytics, Google Tag Manager, Audience Manager, Affiliate Networks, DV360, etc.

●      Proven ability to manage multiple projects effectively within deadlines and manage time and priorities effectively within a fast-paced environment

●      Effective people leader, specializing in enabling team to deliver against financial goals

●      Analytical and quantitative skills, meticulous

●      Effective communication & teamwork skills, perseverance, self-motivated

●      Problem solver; self-motivated; strong leadership skills

●      Adaptable to rapid change and able to course correct according to data signals

POSITION TYPE:

This is a full-time exempt position.

WORK ENVIRONMENT:

This position is a hybrid role at our Headquarters in Marina Del Rey.

SALARY:

$125,000 - $140,000

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Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club.

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