Senior Manager, Product Marketing

Hireology's technology empowers businesses to build great teams. Over the last 13 years, we've grown from a startup to a market-leading organization with over 160 team members, and we've created an award-winning culture that makes this company an amazing place to work. It's with that in mind, that Hireology is looking to add a Sr. Product Marketing Manager to join our Product Marketing team.
Reporting to the VP, Growth Marketing, you'll own the creation and execution of Go-To-Market (GTM) for Hireology's suite of products. You'll transform how our internal and external stakeholders understand and communicate Hireology's value. You'll lead our larger product-forward message strategy. You'll be excited about this role if you are a self-starter, believe in the importance of deep customer empathy, have past success owning cross-functional projects, and are motivated by driving meaningful transformation to the business.
The ideal candidate thrives in a dynamic and fast-paced environment, balancing multiple stakeholders with ease and demonstrating an unwavering commitment to creativity and excellence. They will empower their team and all Hireologists to bring our value proposition to life.
As the Senior Manager, Product Marketing, you will be responsible for:
Product Marketing Strategies & Execution:

• Drive overall positioning of Hireology
• Develop the GTM strategy for new and existing products
• Define Product launch and ongoing adoption success metrics with product leaders
• Execute cross-functional product launches and marketing strategies (product, sales, marketing, customer success)
• Own and iterate on product marketing strategies to drive product commercial value (e.g. packaging, pricing, personas and positioning)
• Own the customer adoption strategy for new and existing products across the customer journey
• Build and execute the long-form content strategy in support of future product GTMs

Customer Insights, Segmentation and Positioning:

• A deep understanding of Hireology's customers and product offerings
• Be the Hireology expert in all things competitor and competitive positioning
• Refine Hireology's personas and value propositions across the customer journey
• Interact with customers to inform product marketing strategies and positioning
• Work closely with the Product team to close the feedback loop on GTM efforts

Enablement:

• Create Sales and CS product enablement (e.g. product positioning, value statements, personas, competitive collateral, customer insights, market trends)
• Bring enablement materials to life by working closely with Sales Trainer for training facilitation
• Work with cross-functional Revenue leaders to create resources to support their efforts.
• Develop and maintain marketable outcome statements representing Hireology product value proposition

Build a Great Team

• Recruit and hire a team of 2 to support all GTM efforts for our fast-paced roadmap
• Coach up 2 individuals to be Hireology and product marketing experts.
• Create a culture of creativity, pathological optimism and performance

Requirements:

• 5+ years of Product Marketing experience
• Experience with getting buy-in and successfully running cross-functional projects and working closely with product partners
• Knowledge of current trends in SaaS sales and customer success methodologies and best practices
• Experience implementing and/or leveraging effective product marketing enablement tools such as Guru, Showpad, Reprise, etc.
• Past experience in positioning in a multi-product and multi-market environment.
• Strong project management skills with demonstrated ability to manage multiple projects or priorities at once
• Be comfortable presenting product content and enablement in front of large groups and leading webinars and keynotes
• Strong interpersonal and relationship skills and the ability to build trust with and motivate others

So what kind of person are we looking for in this role? We have a unique culture here at Hireology, and the person who will be successful in this role will possess the following competencies and capabilities:

• Seasoned Product Marketing: 5+ years of Product Marketing experience including knowledge of current trends in SaaS Revenue driving methodologies and best practices
• Storyteller: Ability to craft Hireology's core positioning and value story and drive that through every part of the business
• Executive Presence:You need to be able to tell Hireology's story in all types of arenas and audiences. We need you to make sure people understand and embrace Hireology and your ability to effectively communicate in a large group setting is a major factor
• Bold: Proven success bringing products to market with bold and creative Marketing ideas to drive competitive position in saturated markets
• Results-Driven: Must have a proven record of driving results in high-growth companies and must have an inner drive to succeed
• Work Independently and with a Team: Some people work best individually and within a team. The ideal candidate is a chameleon who can succeed both on their own and work within a team-oriented, collaborative environment.
• A Problem-Solver: You will not only be identifying barriers to success but creatively solving for those barriers in advance of them hindering our growth
• Pathologically optimistic: You embody this Hireology core value not by thinking everything is easy, but by knowing that anything is possible if we work hard and smart enough

A few benefits of working at Hireology:

• Unlimited paid time off
• 12 Mental health days/year
• Health, Dental, and Vision insurance coverage from day one
• 401(k) with company match
• Award-winning culture
• Hybrid office in downtown Chicago
• External learning budget
• MacBook Air provided
• Monthly stipend for home office
• Unreal growth opportunities

Office Perks:

• Deluxe fully-stocked kitchen
• Free lunch on Tuesdays catered from minority-owned and local businesses
• Building gym membership
• Divvy bike membership discounts
• Casual dress
• Company outings

Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.