Senior Manager, Strategy, Product & Consumer Insights

Overview

Lead Product and Consumer research and insights for a fortune 200 company with some of the most iconic brands! Have a Bachelor's degree with five plus years of product testing and insights experience? If so, we want to speak with you!

We are currently looking for a Senior Manager, Strategy, Product & Consumer Insights to join the team in Richmond, VA. or we are open to remote work arrangements.

This role will support the Venture Growth System through Product and Consumer research - Leading consumer research and insights and development of the product testing system supporting the teams focused on moving beyond smoking.

In this role, you will:• Lead product and consumer research and insights synthesis to drive deep consumer understanding and empathy within the area of future growth to develop and market innovative products.• Create infrastructure for product testing - including development and implementation of procedures in conjunction with multiple cross functional teams and stakeholders and management of strategic partnerships with suppliers to conduct the work.• Demonstrate subject matter expertise in consumer behavior and journeys to champion the consumer and to identify consumer problems.• Translate findings into stories from multiple research studies and data sources into simple yet impactful insights that will enable us to meet and exceed adult consumer expectations• Build stakeholder relationships and serve as a strategic partner across different functions to link and build collaborative insights• Integrate consumer and product research data and analysis from multiple sources to generate consumer-centric insights and provide actionable business recommendations.• Manage and develop project pipelines while working on multiple projects and priorities in rapidly changing environment.• Establish relationships with cross-functional teams and serve as a critical thinking partner. Collaborate across different internal and external departments and interact with upper levels of leadership on a regular basis to influence business decisions.• Establish new strategic supplier relationships to identify and onboard research partners that bring in new capabilities.

What we want you to have:• Bachelor's degree and 10+ years of work experience with 5+ years' experience in product testing, consumer insights and activation. (CPG industry, innovation experience, product research, product development or consulting a plus).• Excellent communications skills including the ability to deliver a clear story to influence agreement to your recommendations with data and insights.• The ability to build visuals to clearly tell complex consumer stories in a simple to understand way.• Proven experience with product testing and incorporation of product testing results in product development and marketing strategies.• Intellectual curiosity and the creativity to discover and implement new solutions.• Advanced critical thinking and strategic planning skills.• Ability to comfortably and confidently present to all levels within the enterprise.• Excellent oral and written communication skills as well as data visualization.• The ability to work collaboratively and respectfully with diverse teams in a fast-paced environment.• Consultative skills, and the courage and confidence to debate.• Passion about discovering new things and ability to learn quickly.• High level of proficiency with MS Office applications, especially Excel & PowerPoint.• Comfort working in an evolving role/department.

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.

Company Overview

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our tobacco companies - which have been the undisputed market leaders in the U.S. tobacco industry for decades - include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world's largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn