Senior Marketing Associate

About the job:

This role is an integral part of the Sales & Marketing team in helping the team achieve its business objectives. We are looking for a dynamic and hands-on Senior Marketing Associate who can work independently and assist the business. Key responsibility for this role includes leading the marketing team with strategic planning oversight, new product introduction governance, and cross departmental cooperate. This role will work closely with Taiwan Sales and Marketing team and will report to the Marketing Manager.

What you will be doing:

Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives:

• Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution.
• Drive portfolio positioning and prioritization.
• Establish pricing strategies that maximize brand profitability and market share.
• Establish tracking tools and adjusts plans in line with results.
• Build and maintain relationships with KOLs.
• Leverage multiple sources of competitive intelligence (global, regional and local).
• Create market models and sales forecasts.
• Commercialize new products to sustain sales growth.
• Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered.
• Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/ sales training, and communication plans as well as KOL feedback and advocacy.
• Collaborate proactively with regional and country partners to deliver launch plans.
• Close collaboration with the sales team and supporting functions (Regulatory, Quality, Supply Chain and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

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• Degree holder preferred in Life Science, Biotechnology, Biomedical Engineering, Medical Science, Business, Commerce or related field.
• Minimum 5 years of sales or marketing experiences in medical devices industry.
• Strong English proficiency (written and spoken).
• Proactive and having the ability to multi-task whilst maintaining a high level of attention to details.
• Highly organized and able to prioritize multiple deliverables.
• High sense of responsibility to meet the performance goal.
• Strong team player and committed to deliver results.