Senior Marketing Campaign Manager
Company
Traveloka
Location
Other US Location
Type
Full Time
Job Description
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
- We are seeking an experienced and versatile Senior Marketing Campaign Manager to lead both brand awareness and sales activation campaigns for the Australian market, while collaborating with our international offices. This role requires a unique blend of creative conceptualization skills and analytical acumen, combining strategic brand building with revenue-driving initiatives. The ideal candidate will bring substantial experience in managing integrated marketing campaigns in Australia while demonstrating the ability to work effectively with global stakeholders.
Key responsibilities
- Develop and execute dual-stream marketing campaigns for the Australian market:
- Brand awareness campaigns that build market presence and strengthen brand positioning in Australia
- Sales activation campaigns that drive measurable business results and revenue growth in the Australian market
- Lead campaign conceptualization and strategic planning aligned with both local market needs and global brand guidelines
- Analyze Australian market data, campaign metrics, and sales performance to optimize campaign effectiveness and ROI
- Build and maintain strong relationships with international stakeholders while ensuring campaigns resonate with Australian audiences
- Manage marketing budgets for Australian campaigns while coordinating with global marketing initiatives
- Develop measurement frameworks to track both brand health metrics and sales performance indicators in the Australian market
- Mentor team members and collaborate with cross-functional teams globally
Requirements
Required qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
- 8+ years of progressive marketing experience, with at least 5 years specifically in campaign management
- Proven track record in both brand building and sales activation campaigns in the Australian market
- Strong understanding of Australian consumer behavior and market dynamics
- Experience working with international stakeholders while executing local market campaigns
- Strong analytical capabilities with demonstrated experience in:
- Campaign performance analysis
- Budget management and ROI optimization
- Australian market trend analysis and interpretation
- Data-driven decision making
- Experience managing campaigns across multiple channels (digital, traditional, and integrated)
- Strong financial acumen and experience managing substantial marketing budgets
Essential qualities
- Demonstrated humility and openness to diverse perspectives and working styles
- Proven ability to adapt communication styles when working with international stakeholders
- Strong collaborative mindset with experience in matrix organizations
- Balance of creative thinking and analytical capabilities
- Cultural awareness and sensitivity in international business settings
- Growth mindset with commitment to continuous learning
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Date Posted
12/13/2024
Views
0
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