Senior Marketing Data Scientist, CRM & Governance

Peloton • New York City, NY

Company

Peloton

Location

New York City, NY

Type

Full Time

Job Description

ABOUT THE ROLE

The CRM & Governance team at Peloton is responsible for analytics, segmentation, testing, and predictive modeling to accelerate and optimize Connected Fitness membership growth across all owned marketing channels. The Senior Data Scientist will partner with our Lifecycle Marketing team to engage our leads and members in impactful and meaningful ways, and play a critical part in advancing our capabilities to personalize lifecycle communication and ultimately drive incremental sales and subscribers across our Connected Fitness portfolio. The ideal candidate combines best-in-class analytical/modeling skills and an outstanding eye for business to lead the application of customer models, experimental design, and outstanding measurement tools across our marketing teams.

YOUR DAILY IMPACT AT PELOTON

  • Deploy sophisticated data models that will improve our segmentation, personalization, and targeting capabilities to drive incremental performance in our lifecycle channels
  • Build up customer segmentation capabilities in CRM channels to personalize customer communication journeys across lifecycle channels
  • Lead experimental design for A/B and multivariate tests in lifecycle channels to optimize engagement and conversion
  • Partner with Lifecycle Marketing on measurement of channel reporting and incremental performance to understand and optimize email campaigns
  • Perform deep-dive analyses and communicate channel findings and useful insights across business partners
  • Craft and maintain CRM data infrastructure with the Analytics Engineering team by translating business requirements from partners to data models that will enable reporting, dashboards, and segmentation through our CDP to appropriate CRM channels

YOU BRING TO PELOTON

  • 5+ years of analytics experience, with a strong grasp of measurement, modeling, and testing techniques
  • Extensive knowledge in CRM, Lifecycle marketing functions, e-commerce, and lifecycle channel measurement critical metrics preferred
  • Expertise in SQL and working with structured and unstructured data-sets, as well as data visualization technologies such as Looker or Tableau
  • Solid understanding of a scripting language (e.g. Python, R) and experience operationalizing sophisticated data models (regression, segmentation, clustering, and other predictive or machine learning models) from exploration, modeling, testing to performance evaluation
  • Experience with ML modeling techniques including ensemble methods, bagging, & SHAP
  • Expertise in data transformation, ETL, and data pipelining
  • Excellent interpersonal skills addressing and influencing cross-functional leaders, especially through distilling technical matters into clear and concise explanations
  • Operational experience with CRM tools such as Customer Data Platforms (CDP) and Marketing Automation Platforms (MAP) is a plus

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave 
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
 
Base Salary Range
$172,100—$223,800 USD

ABOUT PELOTON:

Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia. 

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: [email protected]

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Apply Now

Date Posted

10/28/2023

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