Senior Marketing Manager (Hybrid)

Job Description Summary
The Sr Marketing Manager is responsible for both upstream and downstream marketing and will develop the strategic and tactical initiatives for the franchise he or she manages on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, new product development projects, managing commercial expenses and managing the franchise team.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Duties and Responsibilities:

• Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams. Works with teams to ensure timely execution and meeting of key deliverables.
• Includes working with country/region marketers. Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence.
• Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment
• Acts as a liaison to the regions, ensuring marketing plans deliver against the global PIVC platform strategy and drive achievement of revenue/GP targets within the region
• Define markets, determine market needs, and devise selling techniques as they relate to short and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
• Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends
• Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
• Develop and train a team of Product Managers, Associate Product Managers, and Marketing Associates as applicable.

Additional Qualifications, Skills, and Knowledge:

• Work with the regional commercial teams to attain segment and platform commercial goals.
• Lead market development initiatives to support adoption of product portfolio .
• Working closely with the Market Access teams develop HEOR tools to support economic value of product portfolio.
• Responsible for segmentation and targeting initiatives to support commercial excellence.
• Develop and execute market research plans including collecting user inputs.
• Identify new growth opportunities through various methodologies.
• Responsible for commercial marketing expense management.
• Create new Global Launch Plans and documents to include timing, release manuals, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
• Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
• Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with all regions to proactively identify and resolve potential issues
• Develop pricing strategy .
• Evaluate product line expansion/pruning based on sales and profitability and recommend PLCM strategy
• Create promotional materials.
• Establish and cultivate relationships with Key Opinion Leader.
• Lead global training initiatives for product portfolio .
• Support field sales organization on technical product inquiries.
• Manage relationships with outside vendors.

Minimum Requirements

• Minimum 5 years of experience
• Bachelor's Degree in Marketing / Business or Technical Field; MBA preferred.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components - is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

#LI - Hybrid

Primary Work Location
USA UT - Salt Lake City

Additional Locations

Work Shift