Senior Media Planning Lead

After a successful first year in market, the Tesco UK Retail Media are growing their Planning team. We are looking for a talented Senior Media Planning Lead to join the Strategic Planning Team at Tesco UK Retail Media to be part of the buoyant world of commerce and retail media. You’ll be at the forefront of delivering best in class strategic responses for some of biggest CPG clients at Tesco. Your relentless passion, curiosity and planning capabilities will help shape the future of media planning at Tesco Media, collaborating with CPGs marketing teams, agencies and Tesco Media client teams. You’ll be excited to collaborate with brands and the client teams on their biggest briefs building an insight led, full funnel marketing strategy with Tesco Media Insight, Clubcard audiences at the heart.  

Key accountabilities

• Deliver strategic planning expertise
• Be the champion of our 5-stage planning process across key strategic clients. Partnering with the client team, you’ll lead strategic brief responses which identify key insights, media and audience strategy, role for channels and measurement approach.
• Assist the Sales Team in developing full funnel media plans based on your strategy, providing guidance and recommendations on channel tactics.
• Utilise clear methodologies and frameworks for channel selection and budget allocation, sharing expertise with wider sales team.
• Assist sales team in the creation of post-campaign analysis & QBR’s. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations.
• Support the creation and delivery of media planning training workshops and modules for the wider Sales Team
• Collaborate with a breadth of internal stakeholders such as client sales teams, trade and commercial teams, product specialists, applied data scientist, insights teams etc.
• Support the sales team in transforming client relationships, from working with suppliers to more strategic partnerships.
• Support in the evolution of the Tesco UK retail planning process, through integration of your knowledge and prior experience.

You will have

• 5-10 years’ experience working within a media agency, media owner or client side in a media planning or strategist role.
• An understanding of Retail Media and eCommerce and commitment to evidence-based work.
• Excel in the art of crafting and telling a story, taking clients on a journey in your responses.
• The hunger to continue learning, integrating core marketing theory and principles to practical use and open to new models within planning.
• Comfortable working with ambiguity, combining art and science to tell persuasive stories about our client businesses.
• Ability to work within complex client organisations, maintaining trusted relationships with junior and more senior stakeholders.
• Self-awareness and confidence to present own work to often unfamiliar and senior audiences.
• An commercial mindset, with focus on driving growth through working more strategically.
• Knowledge and understanding of customer journeys across all media and touch points
• Knowledge of the total media environment with a focus on digital and preference for retail centric exposure
• Have a passion for and be committed to delivering work to a high standard.
• Comfortable in a fast paced and dynamic environment