Senior Product Marketing Manager - Apptio Targetprocess

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Us
Apptio Targetprocess is a visual platform that helps our customers adopt and scale Agile across the enterprise. Customers can use SAFe LeSS or implement their framework to achieve business agility and see the value flow through the entire organization. We are a high-performing cross-functional team of developers product managers and designers. We are passionate about delivering elegant solutions to complex business problems and have a proven track record of delivering successful v1 applications that delight our customers.

You
As a Senior Product Marketing Manager for IBM Apptio Targetprocess you will have that responsibility and visibility working alongside a talented cross-functional team. You are the voice of the customer and responsible for messaging & positioning competitive intelligence core content & collateral and the product launch moments to jumpstart the sales process. In your work with product management you will inform the roadmap and ensure we’re able to convey the right business value to target personas as we go to market. In your work with corporate marketing and sales you will develop the go-to-market strategy accelerate velocity and improve conversion through each stage of the sales process. And in your work with customer success you will promote adoption and utilization of the latest features and close the loop with documented evidence of success.

Required Technical and Professional Expertise

• Ability to work independently & proactively in a dynamic and aggressive high growth environment
• Proven track record delivering outstanding business results for a managed product
• Excellent written communication and presentation skills and ability to communicate complex concepts by storytelling in a crisp and simple way
• Ability to translate conversations with customers sales and services in compelling clear and actionable programs
• Excellent organizational analytical and problem-solving skills

Preferred Technical and Professional Expertise

• Solid understanding of key business challenges within IT top IT initiatives industry forums groups and buying processes
• Experience with financial applications and concepts is a plus
• The ideal candidate will have 5+ years’ experience in product marketing for Enterprise SaaS B2B solution as well as a good foundational knowledge of IT Financial Management TBM and related solution