Senior Specialist, Ad Operations

Classification: Full-time
Team: Client Delivery
Reporting to: Associate Director, Ad Operations
Estimated Start: August 2024
Location: Remote in Canada or United States
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What's the role

We’re hiring an Senior Ad Operations Specialist to join our growing Data Strategy team! You will serve as the technical subject matter expert for the implementation of all 1P tagging and measurement solutions, campaign trafficking, media and creative delivery, and QA of paid campaigns.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

Account Management Responsibilities (75%):

• Trafficking of large-scale, direct response, paid media campaigns inside Campaign Manager (CM360)
• Manages all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
• Assists in coordination of large collections of assets and deliverables and preps them for the ad server
• Ownership and distribution and of tags, trackers, and creative assets to all media partners
• Implement, QA, and audit tagging, creative, and delivery across paid media campaigns including primarily programmatic and digital direct display (although not limited to include search and social)
• Proactively communicate with all internal teams (paid media, analytics, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
• Maintain documentation and ensure adherence around media & data taxonomies to facilitate high data quality for reporting, insights, and analysis
• Monitor discrepancies and perform technical troubleshooting across ad tech vendors
• Manage relationships with external vendors to remain educated on industry trends (such as rich media partners, ad verification/brand safety partners, location data partners, etc.)

Leadership Responsibilities (25%):

• Communicate complex technical issues to non-technical users
• Manage client expectations, deliverables, and timelines
• Collaborates closely with internal teams to ensure accurate campaign set up and execution
• Enable processes, documentation, and  a framework for repeatable analytics processes at Brainlabs
• Escalation of issues to senior team members

What we really want:

• Intellectually curious individual who can learn new tech platforms and technologies quickly and can dig deep where necessary
• Process improvement driven individual

Who you are 

• 1-3 years hands on experience trafficking campaigns in ad serving and rich media tools, mainly Campaign Manager 360 (CM360)
• First party tag management solutions and analytics tools (Adobe AnalyticsOmniture, Google Analytics 4, GTM, Tealium, etc)
• Ad verification tools like DoubleVerify, MOAT, and IAS

How you succeed 

In addition to the below, you will be evaluated based on how you live our Culture Code! See our Culture Code on the next page.

Key metrics of success for this role include:

• After 6 months, you will be able to independently traffick and manage new campaign launches for most client accounts with a high level of accuracy and an understanding of client timelines
• Uplevel the knowledge and skill set of other Brainlabbers with regards to ad operations best practices and ad server implementation.

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here. 

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. 

Thank you for your interest in Brainlabs! We look forward to getting to know you!