Senior Strategist, Commerce & Experiences
Company
IPG DXTRA
Location
Atlanta, GA
Type
Full Time
Job Description
WHY YOU’LL LOVE THIS JOB
We believe that what a brand does is more important than what it says—we want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.
WHY YOU’LL LOVE DOING IT AT MOMENTUM
Because the idea that a brand’s action is more important than its rhetoric is the key to our entire approach. It is all about the experience and we can—hands down, bar‐none—create that better than anyone else. That’s not jargon or ego—it’s truth. Experience creates the connections that lead to loyalty, advocacy and sales. So we imagine and create those things here, in what we call the total brand experience. And how we do it is with genius, dedication, strategic thinking and working together as collective groups. Before you get any ideas, it’s important you know we’re serious about taking care of each other here. So think on that. We work too closely not to have fun together. We work too smart not to make the world better. And we work too well not to continually push for more. Think on all that, too.
WHAT WE ARE LOOKING FOR
As a Senior Strategist for Commerce & Experiences:
- You’ll support and collaborate on strategy development to bring to life the most effective and resonant shopper, connected commerce, and experiential marketing programs a top-tier brand can make
- You’ll structure problems with innovative frameworks, synthesize insights across multiple data sources, and assert a strategic point-of-view to guide the marketing priorities of each program (and client business overall)
- You’ll partner with strategists, creatives, business leads, research, commerce experts, creative technologists, experiential designers, and other disciplines within Momentum’s network to ensure strategy is properly diffused through the work and deliver on our clients’ objectives
- You’ll help uncover inspiration and innovation from the fast-evolving commerce and brand experience landscape to help evolve the agency’s POV on consumer/shopper behavior and experiences
- You’ll partner with senior strategy and business leads to take on a consultative role with our clients, working with them to understand their business, identify opportunities, and build proactive thought leadership and solutions when required
HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)
STRATEGY DEVELOPMENT
- Act as brand champion, collaborating on strategy development for assigned account(s) with obsessive eye toward delivering on your client’s business goals and objectives
- Digest and synthesize cultural, brand, shopper, and business data points and trends into compelling, actionable insights that drive effective, human-first marketing initiatives. Inform and partner with research team on qualitative & quantitative studies as needed.
- Leverage existing frameworks and methodologies to structure strategic issues and drive decision-making
- Use a hypothesis-driven approach to identify and solve business issues through marketing strategies and tactical plans that drive powerful experiential and shopper commerce activations
- Work with clients to determine and identify objectives, KPI’s, and strategic imperatives, and ensure these goals are delivered
- Execute omni-channel strategies and tactics for agency across our process, products, people and clients
CREATIVE INSPIRATION & EXCELLENCE
- Provide internal team with understanding of the cultural landscape, consumer behavior, competitive activity and emerging technologies as well as larger global trends
- Support and lead the crafting of high quality, compelling, and inspirational creative briefings to jumpstart creative ideas and activation ideation
- Partner with strategy, creative and business leads to review creative work & guide idea development to remain on brief and delivering on client objectives, constraints, and market realities
- Thoughtfully communicate creative ideas and strategic POVs with the client: deliver well-devised, clear, concise, and compelling client presentations to sell in recommendations (across multiple stakeholder audiences)
COMMERCE & EXPERIENCE EXPERTISE
- Support the strategy practice in proactively building knowledge and understanding across the modern commerce landscape (e.g., shopper, retail, digital, eComm, connected commerce, etc.) as well as the modern experience landscape (e.g., music, gaming, sports) and use this knowledge to consistently elevate our work, capability, and client credibility
GROWTH
- Act as a thoughtful, consultative partner to our clients, building strong relationships and working to identify challenges and structure solutions that Momentum (or broader network partners) can solve
- Participate in the identification, prioritization and framing of client strategic opportunities, including new business proposals
- Supporting Momentum’s values
- All other duties as assigned
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)
- Must have 5+ years’ relevant experience within an agency, consulting, or large CPG company role
- Bachelor’s degree, preferred, with preference for BBA focused studies
- Demonstrated expertise in shopper, retail, and/or commercial strategy & planning, with experience across both traditional and digital- or ecommerce-led execution
- Strong business acumen and successful leadership of project-based work, with experience with client service, consulting, and/or new business pitching
- Strong presentation development, design, and creative writing capabilities
- Ability to manage multiple projects and clients at once, attacking with agility and managing time & resources smartly to deliver on the needs of each
- Hands-on qualitative and quantitative research experience
- Able to lead projects independently and partner with a team of highly driven individuals
- A strong passion and dedication for something creative or personally inspiring that isn’t your job—this is just work, after all
At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability – or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Date Posted
08/24/2023
Views
7
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