SEO & ASO Marketing Associate

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

• FanDuel — A game-changing real-money fantasy sports app
• FanDuel Sportsbook — America’s #1 sports betting app
• TVG — The best-in-class horse racing TV/media network and betting platform
• FanDuel Racing — A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
• FOXBet — A world-class betting platform and affiliate of FanDuel Group
• PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

We’re looking for an SEO & ASO Marketing Associate to join our team to support the SEO operations, primarily for the Sportsbook and Horse Racing products. With guidance from the SEO & ASO Manager, the SEO & ASO Marketing Associate will support execution and analysis of on and off-page SEO activities. If you have a passion for sports, are interested in organic search, and are excited about joining a premier gaming company in a high growth industry, we’d love to hear from you.

THE GAME PLAN:
Everyone on our team has a part to play

• Conducts research and monitoring of keywords, competitor analysis, and on-site opportunities
• Supports maintenance of SEO and ASO tracking tools
• Optimizes on-page copy and landing pages for SEO opportunity
• Provides assistance with technical auditing and QA support to review site enhancements from an SEO perspective
• Monitors off-site content and backlink profile analysis, in efforts to lift FanDuel's authority as a destination for online betting
• Perform regular SEO and ASO audits and optimizing exercises
• Stay up-to-date with the latest trends and changes with SEO & ASO industry

THE STATS:
What we're looking for in our next teammate

• 1-3 years of experience in digital marketing with a focus on SEO. ASO experience preferred
• Bachelor's Degree in Marketing, Business, Analytical, or Technical field (or other relevant discipline) preferred
• Familiarity with tools such as Google Search Console, Screaming Frog, DeepCrawl, SEMRush, Ahrefs, Itunes Connect, AppAnnie and/or equivalent
• Experience in web analytics & reporting tools such as Google Data Studio, Google Analytics, Tableau
• Familiarity with popular CMSs like Wordpress, Django, Storyblok or eagerness to learn
• Strong analytical skills and attention to detail
• Strong oral and written communication, with the ability to clearly explain SEO & ASO concepts and write SEO & ASO copy in the form of title tags, headlines, etc.
• Understanding of HTML as it relates to SEO
• Customer focused
• Interest and knowledge of the sports betting industry preferred

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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