SEO Specialist

What’s interesting about this role?

We are seeking a SEO specialist to help grow organic search traffic and site authority for GOBankingRates.com. This role will focus on a wide range of SEO efforts, including keyword and title research, internal link optimization, technical improvements, link acquisition, and developing reporting & insights to maximize opportunity and impact. You will assist with running new tests and help report on results. The ideal candidate has a demonstrated history of results, is well-versed across all facets of SEO, and is an all-in team player who is a driven and passionate SEO expert.

How Will You Make an Impact?

• Executing monthly keyword research, competitive analysis, content audits, and other content planning and organizational efforts.
• Assist with building and optimizing the internal linking strategy to maximize rankings.
• Implement on-page optimizations in line with SEO best practices and keyword strategy.
• Support Technical SEO/ Site Health Initiatives.
• Monitor and build reporting for SEO traffic and keyword ranking performance.
• Support Outreach and Link Building tasks to build authoritative links to GOBankingRates.com 
• Assist the team with other SEO-related efforts and projects on the roadmap.
• Creating Standard Operating Procedures to document current and new processes.
• Support ad-hoc optimization projects to improve rankings and visibility in SERPs.
• Research innovative SEO practices and stay up-to-date on all things SEO to help the team prepare for upcoming changes to technology and search.

What Do You Bring to Us?

• 2-3 years of prior SEO experience with proven results
• You have a well-rounded background in SEO, including keyword research, on-page optimization, off-site, and technical SEO.
• You have a strong grasp of SEO metrics and tools (SEMrush, Google Analytics, Google Search Console, Ahrefs, Screamingfrog, chatGPT, etc.).
• You are a data-driven decision-maker. You have excellent analytical capabilities and can translate data into action.
• Strong problem-solving, investigative research, critical thinking skills, and attention to detail.
• Passionate about SEO and proactive in staying up-to-date on all the latest trends and best practices.
• You are a structured thinker with a strong intuition on priorities & trade-offs. You can generate and rank-order multiple potential solutions.
• Ability to excel both independently and as part of a team.
• Some knowledge of (or interest in learning about) personal finance.
• Experience with Wordpress.
• Experience with basic HTML.
• Strong written and verbal communication skills.

The salary range for this role is $65,000 - $75,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.