SEO Strategist (EMEA)

Sprout Social develops and delivers social media engagement, advocacy and analytics solutions for more than 30,000 leading brands and agencies around the world including Harrods, IHG, River Island, Stoneacre Motor Group, and University of Leeds. We’re relentless about solving hard problems, building elegant software and ensuring customer and team success.

We are looking for an International SEO Strategist to join our revenue marketing team in expanding EMEA presence and help build the foundation for future organic traffic growth. The revenue marketing team is responsible for driving inbound traffic, trials, demos, and leads through our website, paid and organic digital marketing channels, and other marketing initiatives. This is an opportunity to have a material impact on the performance of these top of funnel marketing metrics by improving our website’s organic rank and attracting a higher volume of users that are interested in learning about, trialing, and ultimately subscribing to our product. 

As an SEO Strategist, you will join an SEO team that is responsible for planning and executing on ongoing technical SEO, content development, and site-wide optimizations. This role is highly collaborative, so we’re looking for someone with proven experience achieving results in collaboration with other disciplines. You will partner with other cross-functional teams at Sprout to holistically drive website traffic growth, including content, product marketing, social media, web development, and marketing analytics. 

In your previous experience, you’ve been responsible for increasing SEO performance through content marketing (both writing and editing content), performing technical SEO analysis, making content and technical optimizations, and utilizing tools like Ahref and Screaming Frog as well as having proficient experience with Google Analytics and Google Search Console. Finally, this role requires someone with creative thinking skills to identify opportunities, analyze data, and uncover actionable insights.

This is the perfect role for someone who is excited about joining a rapidly growing company and building out their team to achieve our SEO goals. With this SEO role being Sprout’s first for the European market, there are many opportunities for innovation. If you are a skilled SEO marketer, data-driven, enjoy collaborating with other teams to achieve results, and are looking to grow your skills with a best in class team, we’d love to talk to you!

Qualifications:

These are the minimum qualifications that our hiring team is looking for in this role:

• 5+ years of overall marketing experience, 3+ years of SEO experience  (content and/or technical) either in-house or at an agency
• Understanding of keyword research, SEO content strategy and optimization, on- and off-page SEO, and overall understanding of the technical factors that go into organic rankings. 
• Strong analytical skills, proficient in SEO tools (i.e. Ahrefs, Google Search Console, SEMrush, Moz STAT, BrightEdge), Web Analytics (i.e. Google Analytics) and CRM tools (i.e. Salesforce), and confident leveraging data to make decisions.

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• B2B SaaS marketing experience and/or strong understanding of SaaS customer lifecycle and digital demand generation
• Experience customizing copy and optimizing content in a variety of languages, considering local demographics and overall user experience.
• Implementing international on-site and off-site SEO strategies
• Experience considering colloquial and nuanced speech in content creation
• Experience with backlinking strategy from country-specific websites 
• Familiarity with Yandex search engine
• Strategic multinational and multilingual experience

Within 1 month, you will...

• Learn about and be trained on Sprout’s marketing funnel and current website performance.
• Work with SEO Manager to set initial priorities and align on expectations for your role.
• Work with the SEO and performance marketing teams to get onboarded, learn about Sprout’s SEO content development process, technical SEO opportunities, past and present SEO performance initiatives and strategies, and current performance.
• Get to know everyone on the revenue marketing team and have a clear understanding of team goals and objectives.
• Meet with other key partners in content, paid media, social media, product marketing, and web development to learn about the scope of their work and the various SEO projects they have participated in.
• Participate in weekly stand ups and discuss the progress of current projects.

Within 3 months, you will...

• Become familiar with the data in our SEO tools, like Ahrefs, SEMRush, Moz STAT, Screaming Frog, Google Analytics and Google Search Console, to identify performance issues and opportunities.
• Participate in ongoing SEO keyword research and content performance analysis 
• Start building relationships with the content team and gain a clear understanding of the content development process at Sprout.
• Work on day-to-day content and technical SEO projects.
• Help measure and report on performance of ongoing SEO initiatives.

Within 6 months you will...

• Have a grasp on overall SEO performance and start to identify areas of opportunity in both content and technical SEO.
• Help establish, document, and socialize the process for SEO growth at Sprout.
• Execute on short- and long-term SEO growth strategies to further improve technical and content performance across the website.
• Actively work with the content, paid, and social teams to develop cross-channel strategies to drive customer acquisition.
• Participate in quarterly roadmap planning for your team.
• Begin regularly reporting on results and impact of ongoing SEO initiatives and optimizations.

Within 12 months you will...

• Fully understand your team’s KPIs and how to execute against them.
• Have an understanding of our techstack and the tools needed for performance analysis and drive effective SEO planning and decision making.
• Better understand Sprout’s customer segments and how to attract these users through organic search.
• Consistently measure, analyze, and communicate SEO performance.
• Start proactively executing optimization strategies that improve organic rankings, drive traffic, and ultimately result in on-site engagement, trials, demos, leads, and revenue.
• Possess a very strong understanding of the B2B SaaS model and how they relate to our SEO strategy.
• Collaborate effectively across the organization to improve Sprout’s website experience as it relates to organic traffic.
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet. 

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We believe that true employee engagement cannot happen if you can’t bring your whole self to work, so we’re committed to building a diverse team, embracing an inclusive culture and investing in equity across our organization. That dedication is core to Sprout. We want all candidates, particularly those coming from traditionally underrepresented groups in the technology industry, to know they are welcome at Sprout.

We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive benefit programs
• High-quality and well-maintained equipment - your computer will never prevent you from doing your best
• Lunch options onsite, more than you can ever imagine
• Beautiful, convenient and state-of-the-art offices in Dublin's city centre
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is an equal opportunity employer. Anyone seeking employment here is considered without regards to race, colour, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavourable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, province/state, or local law. We value the things that make us different and want to see how you can make our team better!

Whenever possible, we want to provide team members the flexibility to work in the location that makes the most sense for them. If you prefer an office setting, this role may be based in our Dublin location. If you prefer to work remotely from another location within Ireland, we will accommodate you as best as possible. 

If you are based in another location within EMEA, we aren’t able to hire in your location at this time; however, if you’d like to stay in touch with us in case that changes in the future, please apply and we’ll save your application for possible future consideration.

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