Shop | Tokopedia - Category Strategist, Lifestyle (Indonesia)

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities:
- Dissemble goals, formulate budget plans, and transform goals into executable plans;
- Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks;
- Help business growth through product optimization, merchant governance and data analysis; Understand e-commerce or live broadcast field is a plus;
- Implement and manage important merchant strategies;

Qualifications

Minimum Qualifications:
- Minimum Bachelor's degree or above
- 2+ years of experience in e-commerce platform, consulting firm, lifestyle especially household or home living industry, market research or business analytics
- Strong analytic, logical and problem solving skills with great attention to detail
- Big picture thinking, structured, organized, and experienced in managing projects on different scales (i.e. planning, root cause identification, risk mitigation, and process optimization)
- Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
- Language proficiencies in English and Indonesian are compulsory

Preferred Qualifications:
- SQL knowledge and experience

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.