Shop | Tokopedia - IP Campaign, FMCG (Indonesia)

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Roles & Responsibilities:
- Responsible for initiating, developing, and executing Brand IP marketing campaigns
- Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and external teams
- Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
- Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
- Responsible for ensuring campaign delivery and optimizing campaign revenue

Qualifications

Minimum Requirements:
- Proficiency in the end-to-end process of developing IP marketing campaigns
- Proven experience in owning a comprehensive marketing campaign from ideation to execution
- Fluency in ecommerce, marketing campaigns and livestream language

Preferred Qualification
- Minimum Bachelor's Degree or above
- 3 years of experience in e-commerce specializing in livestream or short videos
- English language proficiency

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.