Social Media Designer

Company Description

YuMe (part of the Maxx Group) is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush, surprise capsules, and other toy lines, which have gained strong momentum in North America, Europe, the Middle East, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys featuring popular entertainment brands Stranger Things, Squid Games, Disney, Wizarding World, DC Comics, Power Rangers, Transformers, Among Us, JuJutsu Kaisen, Spy x Family and many others.

https://www. yumetoys.com/

https://www.maxxgroupglobal.com/

Job Description

Opportunity

YuMe (yumetoys.com/), an award-winning toys and collectible company, has an immediate requirement for a full-time Social Media Designer to join our Los Angeles office located in El Segundo, California. We are currently on a four-day in-office hybrid work schedule. YuMe is part of the Maxx Group (maxxgroupglobal.com).

We are looking for a hyper-creative Social Media Designer to be responsible for designing, posting, and monitoring original content on online platforms to support YuMe’s retail licensed and seasonal products, as well as promotional merchandise for our Fortune 100 clients in the QSR, CPG, FMCG, and other sectors.

The ideal candidate is a storyteller who understands the combination of content, conversation, and culture and has a successful track record of executing innovative social and influencer strategies that are brand-centric. This person should possess a deep understanding of the social and digital spaces, always be on the leading edge of digital innovation, and drive integrated campaigns across social (both macro and micro) that fit within the overall marketing strategies.

Principals only, please; no recruiters or phone calls.

The Social Media Designer will work both independently and in a team environment with the marketing, sales, and creative teams, both local and international, to develop a wide range of content. Prior agency/brand, licensed consumer products, or toys/collectibles experience is a plus, as are copywriting and commercial awareness.

Social Media Designer Responsibilities:

• Establish integrated social media content that amplifies the overall brand strategy and drives tangible business impact.
• Drive the planning, development, and execution for organic social to amplify brand messaging and brand awareness, support new product launches, drive revenue, grow engagement, and reach across TikTok, Instagram, and key global social channels.
• Conceptualize and execute static graphics and video with our in-house creative team to develop compelling and best-in-class content across multiple social and digital channels, including TikTok, Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.
• Collaborate with our Creative Director, Marketing Director, and Ecommerce Specialist to construct innovative and engaging social content for all digital and social networks. Work closely with teams cross-functionally to support sales and retail initiatives.

Qualifications

• 1+ years of relevant work experience in social media and/or community marketing.
• Bachelor’s Degree or Certificate required.
• Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile).
• Deep understanding of the digital world and being on the pulse of new-age digital innovation (initiatives and platforms).
• Robust graphic design capabilities, proficient in layout and graphical awareness in order to create appealing social posts for different audiences (B2B & B2C).
• Animation/ videography skills to create powerful and creative content that engages audiences.
• Proven success across content for organic and paid social.
• Proficient in social media management software and tools.
• Proficient in conceptualizing, creating, and editing for short-form content platforms, including TikTok.
• Highly developed time and project management skills.
• Strong communication skills.
• Ability to multi-task and thrive in a fast-paced, deadline-driven environment.
• Portfolio showcasing examples of work on various social media platforms

Compensation/Benefits:

Comprehensive compensation package including competitive salary commensurate with experience, medical, dental, and vision coverage, HSA/FSA, 401K with company match, company-paid basic life and AD&D insurance, disability coverages, paid time off, performance bonus, and other valuable benefits.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest-performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

We will only be responding to those candidates we are interested in interviewing. We thank all others in advance. All responses will be kept strictly confidential. Only local candidates will be considered.

Key Words: #Graphic Designer # Social Media Designer #Marketing #Licensing, #Toys, #Facebook, #Instagram, #TikToc

Additional Information

Application Process:
Please upload your resume and a cover letter outlining why you are a good fit for this position. No telephone calls, please. All responses will be kept strictly confidential. Maxx Marketing is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.