Social Media Manager

Job Summary

As a key member of the Turing brand marketing team, this person will provide strategic guidance and implement social marketing efforts as part of an integrated marketing team.  A passion for, and interest in social media, technology and digital marketing is a must.  

The candidate must have a proven track record of building brands on social, managing multiple communities and social media channels, driving strong engagement and executing a social strategy that supports business goals.

Key Responsibilities:

• Collaborate across Turning to build social and earned media strategy 
• Act as strategic lead across social marketing efforts including developing and publishing social content, channel strategy, calendar management, measurement and engagement  
•  Exploring and developing effective strategies to build new communities on platforms like Reddit, Dev.To, Quora, Twitch & Discord including Facebook Groups with a clear strategy for each of the above and expected outcomes. 
• Standardize the quality of content published via our owned channels to improve 1 % CTR & engagement rates. 
• Collaborate to build a cohesive content calendar for X, LinkedIn, Facebook and other channels that drives broad reach and strong resonance with software developers. 
• Acquire content for social platforms using your knowledge of platform best practices, the brand voice and key messaging priorities. 
• Work with graphic designers to develop social creative and provide editorial direction and constructive feedback based on audience and platform-driven best practices
•  Work closely with Content Leads to develop cutting-edge social-first content initiatives, as well as support  other initiatives with social content as appropriate
• Create integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media, influencer marketing and internal communications. 
• Develop, track and measure the impact of our social campaigns using marketing tools.
• Develop a measurement framework focused on business outcomes
• Establish a social intelligence hub for listening and reporting; actively perform ORM and social listening and develop reports for greater marketing team to understand the audience and follower sentiment.
• Set best practices for performance reporting to iteratively improve impact of execution
• Create a model for simple, standard reporting for executives focused on key data required for decision making 
• Create quarterly social performance reports with key learnings and  feedback on campaign improvements.
• Set the quarterly social media strategy based on marketing and business objectives
• Create digital account based social media strategy to build awareness and advocacy with enterprise and GSI developers
• Community management: Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
• Foster positive relationships with followers, influencers, and other key stakeholders.
• Monitor online conversations and address any issues or concerns that arise.
• Develop strategies to grow and strengthen our social media community

Requirements:

• 3-5 years of business experience managing social media for a major brand or business unit on social networking platforms including but not limited to LinkedIn, Twitter, Facebook,Instagram, YouTube, Discord, Reddit, Twitch
• Excellent written and verbal communication skills in English, along with strong presentation skills and relentless attention to detail
• Demonstrated success defining social media strategies, specifically with results for social engagement and target audience growth
• Demonstrated success as a self-starter and independent team member, but also operates well in a team structure
• Strong understanding of social data and analytics, with the ability to tell a story and make recommendations based on the data
• Demonstrated ability to research, learn, and communicate about emerging social trends and technologies
• Experience creating and implementing social listening frameworks incorporating social intelligence, executive reporting, and performance reporting
• Experience with social content publishing and analytics tools

Preferred Qualifications:

• BS/BA degree from an accredited college or university
• Experience in Sprout (desired), Hootsuite, Salesforce
• Experience managing communications in the consumer technology space
• Knowledge and experience using Google suite and Slack
• Experience managing and creating content for social media platforms