Social Media Manager

What You’ll Do:   

• Own strategy, management and content creation for Phreesia’s social media channels, including LinkedIn, Facebook, Twitter and Instagram  

• Manage social media calendar, owning the development of high-quality content that aligns with brand guidelines 

• Differentiate strategy, content and tone based on channel and target provider organizations 

• Align the social media strategy with the overall goals of the Marketing team and the broader organization  

• Execute paid social campaigns, track and test performance, and achieve the best possible ROI  

• Identify metrics and benchmarks for social performance, report KPIs out to team leadership, and use those insights to adjust live campaigns and plan for future ones  

• Use our social media channels to test new messaging and positioning  

• Work closely with the Creative team to leverage engaging images, graphics, videos and other visual assets to drive traffic and engagement  

• Stay up to date on best and evolving social media practices for healthcare technology and B2B SaaS companies  

• Lead strategic planning and execution for paid and organic social campaigns  

What You’ll Bring:

• Bachelor’s degree and 4-6 years of relevant experience in social media management and strategy  

• Demonstrated track record of planning and executing successful social media campaigns 

• Experience working with Google Analytics GA4 required 

• Extensive experience with paid social campaign optimization required 

• Strong understanding of social media advertising platforms (e.g., LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager) 

• Experience working with social media management tools (e.g., Sprout Social, Hootsuite) 

• Exceptional writing and organizational skills and an eye for visual assets that work best on social 

• Familiarity with the U.S. healthcare system preferred 

• Knowledge of best practices across different social channels, including what media types perform best on each platform 

• Experience managing budget for paid and organic social media campaigns  

Base pay for US is $78,000 - $95,000 USD, depending on qualifications 

Top-rated Employee Benefits:

• 100% Remote work + home office expense reimbursements
• Competitive compensation
• Flexible PTO + 8 company holidays
• Monthly reimbursement for cell phone + internet + wellness
• 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
• Variety of insurance coverage for people (and pets!)
• Continuing education and professional certification reimbursement
• Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/dei/