Social Media Marketing Specialist, Norfolk, VA

Social Media Marketing Specialist, Norfolk, VA

Job Description

CoStar Group (www.costar.com), a leading marketing services company, seeks a driven individual to join the Apartments.com® team as a social media specialist based in Norfolk, VA. This is a challenging and exciting opportunity for a self-starter to join a growing business. Apartments.com offers a social media and reputation management product to apartment communities across the country who need help with maintaining a strong positive online presence.

The Social Media Marketing Specialist is an entry-level role responsible for onboarding clients, managing client social media accounts, product delivery, and coaching clients on social media. The ideal candidate will have a strong understanding of all social media platforms (Facebook, Instagram, Twitter, Google My Business, etc.) and best practices as it relates to business. The Social Media Marketing Specialist must be able to manage all aspects of our social media program from platform creation, content planning and the ability to monitor and measure the campaign's effectiveness. Procuring and writing content as well as managing the content calendar for our clients are a large part of this role.

Highly organized with an ability to plan and prioritize effectively, this specialist will also be experienced at overseeing successful projects that require collaborating with multiple stakeholders both within and outside the organization.

Key Responsibilities:

• Set up and manage multiple client social media accounts across many social platforms - including Facebook, Twitter and Google My Business.
• Create original written, brand-appropriate and visual content across all social media channels for a wide-ranging portfolio of apartment communities located throughout the country.
• Schedule planned posts using third party scheduling tools.
• Use independent judgment combined with the identity of the customer to highlight the customer's brand and voice with end consumers.
• Engage and connect with online audiences, fans, and consumers on Facebook, Twitter, Google, and Instagram.
• Monitor social media channels for timely response to customer feedback and reviews.
• Organizing, creating, launching and monitoring paid campaigns in Facebook and Instagram.
• Utilize a critical eye for your own work to ensure clean, high-quality content that supports customer brand focus.
• Collaborate with teammates across departments, implement customer feedback, innovate on strategies, and help develop best practices.
• Serve as point of contact to clients for anything social related on reporting calls, recommendations and day-to-day collaboration.
• Handle customer service issues, high-priority escalations, resolutions, and proactively communicate issues.
• Understand current trends, technologies and advancements in the social media space.
• Confidently balance daily and weekly deadlines with department initiatives, utilizing multiple tools.
• Take on any other responsibilities that may arise in a fast-moving, corporate environment.

Qualifications:

• Excellent writing and communications skills (sentence structure, grammar, varied vocabulary, spelling, style, strong typing speed with high accuracy, and attention to detail).
• A creative mindset that shows through your work.
• Customer-first attitude and the ability to adapt your writing voice to various audiences.
• Be able to use independent judgement to improve a customer's marketing potential.
• Passion for helping local businesses.
• Deadline-driven and detail-oriented attitude and aptitude.
• Personal ambition to embrace challenges and go the extra mile.
• Enthusiasm for working in a fast-paced, high-growth environment.
• Familiarity with major social media platforms. You can easily translate messages on different platforms to reach different audiences.
• You're a self-starter. You get a thrill from checking things off of your to-do list.
• Writing engaging content is second nature to you.
• Familiarity with basic design principles and lightweight visual design tools like Canva is a plus.
• Computer proficient in Word, PowerPoint, Excel and Outlook.
• Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communication or related discipline.
• Real estate or multifamily experience is a plus.
• This is an on-site, in-office position - no telecommuting.

OVERVIEW OF COMPANY:

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.

WHAT'S IN IT FOR YOU:

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes, as well as Segways and bikes available for use during the day
• Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks

Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0

Be welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing