Sponsorship Marketing Manager

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for diverse, talented team members who want to Dream. Do. Grow. with us.

Who we're looking for

Toyota's Corporate Marketing Department is seeking a passionate and highly motivated Sponsorship Marketing Manager.


The primary responsibility of this role is to oversee sponsorships and development of full sponsorship portfolio strategy as well as KPI setting and measurement/tracking (NFL, National Governing Body Relationships, Multicultural Agency Sponsorship Related Properties, Culture, Music and Lifestyle partnerships)

This role is located in Plano, TX, and is hybrid in nature, with a mix of in-office days and some days working remotely; this could change in the future based on business needs. Candidates are expected to live within a commutable distance to Plano, TX. There is no company-paid relocation assistance for this role.

What you'll be doing

• Work with Sr. Manager to implement a Sponsorship strategy for Marketing that is driven by strategic insights that support Toyota's brand goals.
• Develop and communicate strong KPI's supporting the strategy. This includes ongoing evaluation of existing and potential partnerships that benefit Toyota.
• Establish processes and procedures that support the overarching strategy and communicate and gain consensus with key stakeholders on those policies and procedures.
• Manage and mentor a team of 1 senior planner, 1 planner, and 1 Sponsorship coordinator to ensure that all of TMNA sponsorships are strategically aligned with TMNA Brand and business objectives.
• Ensure that team members have all the tools necessary to activate and maximize all sponsorships.
• Work closely with all internal stakeholders, sponsorship partners and supporting agencies -to develop strong working relationships and deliver on partnership contractual obligations.
• Develop a tracking and communication system with Media team to ensure obligations of partners are being met and Kaizen opportunities are realized.
• Serve as primary interface with NFL and all Partners on campaign development that supports owned, earned and paid distribution.
• Implement and evaluate a full measurement process that allows key stakeholders to evaluate existing and potential sponsorship opportunities that support business objectives and align with the sponsorship strategy.
• Lead overarching department budget and financial processes and milestones that will guide the department throughout the fiscal year. (Annual and Quarterly plans and forecasts)
• Work closely with TMNA Legal to ensure contracts and all related production elements meet legal requirements.

What you bring

• A bachelor's degree or higher in Marketing, or a related field
• Experience in daily security and/or emergency operations management.
• Strong understanding of Automotive/manufacturing culture and ability to adjust communication style accordingly.
• Marketing experience and working with agencies
• Experience creating compelling, easy-to-understand, visually appealing presentations that effectively communicate to both executive and broad audience
• Understanding of marketing metrics and analytics and you excel at providing data-driven decision support and business intelligence that is timely, accurate, and actionable
• Understanding of complex media plans, defining and identifying KPIs, tools, and technologies, and applying post-mortem learnings to future campaigns.
• Must be able to travel as much as 50%+ during peak production season

Added bonus if you have

• Advanced degree: MBA preferred.
• Relevant sponsorship marketing experience.
• Bi/multi-lingual (particularly Japanese)

What we'll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Flextime and virtual work options (if applicable)
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools, and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA

Belonging at Toyota

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc's Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to [email protected].