Sr Digital Advertising Specialist

Dealer Inspire Remote

Company

Dealer Inspire

Location

Remote

Type

Full Time

Job Description

Discover Your Possibilities at CARS

Here at CARS, we are constantly developing technology that innovates how customers and dealers buy and sell their vehicles. In 1998, we invented the car search with Cars.com and revolutionized the way the industry does business. Now, we bring that same boldness, energy, and drive to optimizing solutions across our brands every single day. We are constantly creating new possibilities, traversing uncharted routes and welcoming challenges along the way.

No one ever travels alone here: at its core, CARS is collaboration. Whether it is within individual teams, across departments, or the company at large, our employees support one another across every dimension of life at CARS. We operate as a collective, utilizing all of our diverse strengths to approach problems from every single angle, united by our award-winning company culture and our mission to make car shopping the best experience possible.

CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, CreditIQ and Accu-Trade. Want to learn more? Check us out here!

About the Position:

We are looking for a Senior Digital Advertising Specialist for our fast-growing digital marketing company. You will spend a great deal of time managing, strategizing, organizing, and executing campaigns on YouTube, Google, Bing, and other networks, as well as leading the execution of large scale projects.

Job Description:

The following will be just a few of the responsibilities you will be assigned:

  • Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
  • Create performance reporting with insights and optimization recommendations
  • Develop and continue to expand keyword lists, ad copy, and landing pages
  • Track and manage budget spending and ROI
  • Explore and recommend innovative and creative digital advertising solutions and tests
  • Present & discuss digital strategy, work directly with and manage client success
  • Staying on top of industry trends
  • Assisting in maintaining and building client relationships

Desired Skills & Experience:

A successful Senior Digital Advertising Specialist requires excellent communication and analytical skills, digital marketing experience, and the ability to enjoy working in a fast-paced environment.

Required Skills:

  • Excellent customer service and relationship building skills
  • Knowledgeable in digital marketing including social media, SEM, and analytics
  • Digital advertising experience working in Google Ads, Microsoft AdCenter, and Facebook Ads, both in strategy development and implementation
  • Must be very organized, punctual, and detail-oriented
  • Fast learner & interested in new technologies
  • The ability to remain cool under pressure
  • Proficiency in Google Sheets and Excel
  • Automotive Knowledge is a PLUS
  • 3+ Years of experience

Strong knowledge of:

  • Digital Marketing
  • Account management
  • Google Analytics
  • Paid search
  • Social Media

 #LI-REMOTE #LI-EJ 


In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at CARS, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Salary Range
$60,600$74,200 USD

Our Comprehensive Benefits Package includes:

  • Medical, Dental & Vision Healthcare Plans
  • 401(k) with Company Match + Immediate Vesting
  • New Hire Stipend for Home Office Set-Up
  • Employee Stock Purchase Program
  • Generous PTO
  • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
  • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
  • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply Now

Date Posted

09/19/2023

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