(Sr.) Marketing Manager (高级)市场经理-疫苗-北京

Responsibilities

1. Portfolio Management

- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or

portfolio plan and its LRF, and lifecycle management.

- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing

compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading

and developing POA and execution and supporting to train field force on product positionin and prioritization,

supporting on tracking progress towards target

- Cross-functional TA leadership - across Field Force, medical, legal, regulatory, etc to get alignment

- Input to the country OP plan

- Interface with WWT to gain support

- Prepare report for global & country level internal communication

2. Organization Effectiveness and People Development

- Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of

business

- Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position

and performance standard for the major market programs

- For the portfolio lead, develop subordinates through coaching and training programs

3. Resource Management

- Lead team in the portfolio (or big strategic brand) budget planning and control

- Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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