（Sr.) Marketing Manager

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Key Areas of Responsibility

• Harness MI to improve the landscape of vertical markets, including funding/investment trends, customer dynamics, projects, and policies.
• Design and roll out vertical GTM plans with insightful customer observations and business chance analysis, reinforcing our strong leading image in target groups.
• Develop coordinated bioscience workflows or applications to build valued solution-selling models across BUs.
• Apply internal/external resources to reach segmented targets through creative vertical campaigns or events.
• Optimize customer engagement programs (online/offline) to attract warm audiences and foster new sales opportunities.
• Build and develop related KOLs (institutions/associations/biotech/biopharma) to enhance integrated-workflow solution endorsement among researchers or relevant industry audiences.
• Apply internal resources effectively, particularly in vertical marketing promotion or global campaigns, to enhance the impact of bioscience solutions or product groups.

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• Life science education background (preferred)
• ＞8 years of proven experience in life science product management or marketing (Experience in Coordinated marketing is preferred)
• Effective communication skills and critical thinking (project experience or strong in cross-functional communication)
• Understand academia and industry market and customer insights
• Great teammate with a strong enthusiasm for marketing work, willing to challenge and build.
• Responsible for brand building and communication/marketing strategy development aligned with short-term and long-term digital marketing targets.
• Develop coordinated campaigns to address BID vertical marketing (cross BUs), develop new fast-selling products, and drive business growth.
• Content marketing to develop high-growth segments
• Internal and external PR, including KOL management programs
• Optimize communication tools to address vertical marketing (cross BUs).
• Support go-to-market models for channels.
• Establish and strengthen processes and cooperation with market places.
• Work closely with global/local teams in response to competitive data.