Sr. Business Manager, Social

Who You Are:

The Senior Business Manager should have 5-8 years’ account management experience and will be involved with every aspect of integrated social, partnership and entertainment campaigns for Hilton.

You will own several different social-first campaign workstreams and drive them forward autonomously with oversight from a Business Director. You should be a proactive problem-solver with the ability to take detailed briefs and multiple sources of information and distill them into a clear plan of action for both internal and client teams alike. To do so, you will work closely with internal departments, interagency partners, and your clients to bring together strong collective thinking and campaigns that break through.

The role requires careful client management, so strong organizational skills and client-facing experience is a must. You should be able to build camaraderie and trust with your clients and internal teams.

To be successful in the role, you should have primary experience in social media, video production, and a strong understanding of integrated campaign management across different channels including experiential and partnerships.

You have mastered the art of “storytelling” and are able to develop and confidently present a compelling argument. You present complex information in a way that is easily understood. And demonstrate good business sense in thinking like a client, consumer, and competitor.

Day to Day Responsibilities:

The Senior Business Manager will establish close client relationships, lead client and internal meetings, and partner and collaborate with Project Management to make sure the work is delivered on time, on brief and on budget. The SBM will also be responsible for tracking all client approvals, trafficking finished work, and managing the final assets.

• Strong ability to develop, manage, coordinate and implement integrated social media and/or partnership-driven campaigns from client business objectives.
• Leads campaigns with social mindset – has a love for social media, understands the landscape, fluent in what’s going on in culture
• Understands the account, the clients and competitors’ business and the process well enough to have answers to most client questions in the moment
• Oversee monthly finance updates and production budgets. Ensure approval of estimates before starting jobs. Support reconciliations.
• Articulate point of view on work. Can formulate a strong POV on deliverables and understands how to bring together different workstreams in a cohesive way.
• Ensure projects have clear objectives, timelines, ownership and deliverables.
• Have articulate conversations with clients to manage feedback to get our best work through.
• Work closely with strategy to identify emerging trends to drive innovation. Monitor the competitive landscape to see what other brands are doing.
• Is comfortable bringing together IAT partners, vendors, and clients to form unified vision
• Goes the extra mile to make way for good work and a good meeting
• Masters trafficking, asset management, and server management
• Drives projects forward on a daily basis
• Anticipates storms on the horizons, develops solutions and flags to those who can help
• Empathetic to not just the team but also the client
• Builds team relationships easily and adds to the dynamism of a team
• Motivates the team and senses what they need

Business Department Expectations and Traits

• Johnny/Joanna on the spot: Can promptly answer most client questions without having to punt. Has a perspective and ensures it’s heard. Dependable and detail-oriented
• Has Poise and Presence: Effortlessly runs multiple workstreams, while juggling a schedule full of meetings, both internal and external
• Possess Spidey Sense: Has great instincts trusting their gut, taking action when something doesn’t feel right. Escalates their suspicions/thoughts to those who need to know before there’s a problem
• Be proactive, not reactive: Knows things not just by asking the right people, but from experience and offers up that expertise. Further develops solutions to problems as they are flagging, bringing in a more seasoned POV to help drive potential plans
• Be Positive, Be Kind: Is empathetic, not only to the internal team but also to our client partners – they understand that our clients have responsibilities other than those that are relevant to the agency. Is able to build solid, long-standing client relationships easily
• Leadership Expectations and Traits
  • Command of the business: Is curious about the business of our client’s business, and about things like their stock price and how they make money and can harness those learnings to inform strategic thinking
  • Command of the room: Is beginning to stand out as a leader in both style and substance
  • Enterprise Leadership: Thinks about our agency processes and how they could be streamlined and improved. Is interested in the financial side of Business Management and contributes to scope development/management
  • Mastery of debate: Is becoming more and more comfortable sitting at the center of debate between the agency and our clients, negotiating and navigating both sides of that equation
  • Motivating the army: Is able to motivate the team, driving action

Who We Are:

TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.
 

TBWAChiatDay develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in New York, Los Angeles and Nashville.

TBWAChiatDay Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWAChiatDay Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

Location:

Given the nature of our Business team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).

The annual salary range for this role is $80,000-$110,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.