Sr. Manager of Digital Marketing

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.

Zenoti powers more than 20,000 salons, spas, med spas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.  

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™ and unveiling a new brand video.  

To learn more about Zenoti visit: https://www.zenoti.com. 

Sr. Manager of Digital Marketing

We are searching for an energetic Sr. Digital Marketing Manager to be the primary leader for multiple highly visible online marketing channels essential to the continued growth of the Zenoti business. Reporting to the Director of Digital Experiences, you will have the opportunity to plan and execute digital strategies that are among the largest sources of qualified leads and overall company revenue.  

The ideal candidate is comfortable with taking the initiative, working with various teams within marketing and sales, has strong strategic and analytical skills, and isn’t afraid to roll up their sleeves to make an impact.  

What will I be doing?  

• Leading the lead acquisition marketing programs across paid search, display, and video platforms. 
• Optimizing landing pages and campaigns to boost conversion rates, increase marketing efficiency, and increase marketing contributed bookings. 
• Partner with sales development leadership to ensure proper lead follow-up and conversion efficiency down-funnel.  
• Help to measure success and contribution to revenue for all digitial initiatives. 

What skills do I need? 

• 3+ years' experience in B2B digital marketing (tech, SaaS, or agency) 
• Experience with conversion rate optimization and/or website content optimization 
• Hands-on experience building, launching and optimizing campaigns in paid search, display and video 
• Mastery of digital marketing best practices (Paid Search, website and landing page UX/UI, etc.) 

• Metrics-driven marketing that identifies new opportunities through critical analysis of campaign performance and prospect journeys 
• Strong project management skills 
• Able to work cross-functionally and collaborate with global teams 
• Proficiency in marketing tools including Hubspot, Salesforce, Google Analytics, Paid Search Console, and conversational marketing platforms (i.e.. Intercom, ManyChat, Drift). 

Benefits

At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all of our employees:

• Best in industry base salary, plus bonus
• Eligibility to receive equity through company Employee Stock Option Plan
• Medical, dental, and vision coverage
• Participation in company 401k plan
• Unlimited paid time off
• Paid parental leave
• Flexible work hours
• Programs, classes and activities supporting your physical and mental wellbeing, led by Zenoti's dedicated Chief Wellness Officer

Zenoti is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.