Sr. Manager, Paid Media Acquisition & Growth Marketing

The Role:

Bluevine is seeking a Sr. Manager, Paid Media Acquisition & Growth Marketing. You'll play a pivotal role in fostering and development of paid media marketers. You'll mentor, and provide guidance, encouragement, and expertise. Additionally, you'll craft and implement an agile testing methodology, ensuring a flexible and responsive approach to refining and carrying out strategies. Your role extends to understanding and mastering the operational cadence crucial for executing strategies precisely and successfully.

Key attributes include strong problem-solving and performance optimization skills, expertise in marketing analytics and testing platforms, and hands-on experience with business intelligence tools. 

Join a team where strategy meets action and success is all measured in tangible outcomes.

The Team:

BlueVine's Marketing Team is the engine powering our digital presence, navigating the diverse landscape of Search, Social, Programmatic, Display, Video, and Affiliates. Our mission is straightforward: drive customer acquisition, retention, and cross-selling efforts to meet and exceed growth targets. 

The team's strategic and execution-oriented approach involves continuous testing of new channels and strategies with proficiency in multi-touch attribution, A/B testing, and measurement techniques to ensure optimal campaign performance.  Constant cross-functional collaboration with Marketing Analytics, Website and Content, Product Marketing, Product Dev, Business Operations, Risk, Finance, and Sales teams, to enhance acquisition funnel experiences and with design and content teams to create response-driving and on-brand creatives.

Together, the team works towards the strategic development, execution, and optimization of paid digital media channels, ensuring alignment with key performance indicators such as Customer Growth, Revenue, ROI, and Profitability. Playing a crucial role in supporting product launches, events, and other enterprise initiatives through cross-channel media strategies.  

The team plays a vital role in bolstering product launches, events, and various enterprise initiatives by implementing cross-channel media strategies. Their expertise extends beyond the broader vision to skillfully handle intricate tactical details. Committed to perpetual optimization, staying abreast of industry trends, and agile adaptation to emerging technologies in the financial services sector, they stand as an invaluable asset in realizing BlueVine's mission and driving effective marketing for small businesses.

Day to Day Responsibilities:

• Effectively manage and own comprehensive paid media acquisition campaigns across Search (Google), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Affiliate channels
• Leveraging data and insights to create and refine strategies for optimal customer acquisition.
• Oversee the planning, execution, and optimization of paid media campaigns. 
• Monitor performance metrics and adjust strategies to meet or exceed key performance indicators (KPIs).
• Manage and allocate advertising budgets effectively, ensuring that resources are optimally distributed across various channels and campaigns to maximize ROI.
• Collaborate with cross-functional teams to enhance landing pages, user experiences, and conversion paths to improve the effectiveness of acquisition efforts.
• Utilize data analytics tools to gather insights, track user behavior, and refine campaigns.
• Implement A/B & multi-variant testing and other optimization techniques to drive improvements. 
• A relentless approach to optimization with a ‘turn over every stone’ kind of attitude.  Constantly optimize segments, audiences, messaging, and creatives to help meet and beat growth goals.
• Stay informed about industry trends, competitors' strategies, and emerging technologies to maintain an advantage in the financial services market.
• Complete understanding of the purchase cycle and how best to leverage full-funnel multi-touch programs
• Own campaign development, setup, QA, and reporting across the channels to reach new audiences
• Support product launches, events & other enterprise initiatives via cross-channel media strategies 
• Work with internal copy & design and outside agencies to develop on-brand responses driving creatives 
• Collect, measure, and analyze campaign results to understand channel performance front-to-back
• Manage and nurture agency relationships to effectively execute the paid channels
• Work cross-functionally with web development, product, biz ops, business units, and sales teams to understand and improve acquisition funnel conversion and efficacy
• Operate in a fast-paced, cross-functional environment, demonstrating effective communication skills at all levels of the organization
• Own daily, weekly, and monthly channel reporting, performance metrics, and insights
• Conduct advanced customer analytics with Marketing Analytics, Data Science, and Biz Ops to understand customer behavior trends and inform them to develop new strategies
• Meet spending and volume targets while also meeting CAC, ROAS, and LTVs goals
• Constantly improve personalization, automation, and efficiency by enhancing the ad tech stack
• Build, coach, and mentor a team of paid media associates and managers

What We’re Looking For:

• 10+ years of experience in paid media acquisition marketing
• 5+ years of experience managing and mentoring high-performance teams
• 5+ years of experience at technology companies in Financial Services
• Bachelor's Degree required / Advanced Degree preferred
• A proven expert in successfully using paid media to generate demand for a high-growth business
• Strong management presence and ability to guide directly and indirectly.
• Top of their game regarding Performance / Digital Marketing (SEO, SEM, Display, Retargeting, Video, Paid Social, Affiliate) & Growth Analytics (Segmentation, Attribution and Data Modeling) 
• A proven performance marketing expert who keeps abreast of the latest tools, techniques, & ad technologies and is well-versed in top paid platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, Video, Audio, etc.)
• Working knowledge of marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) to drive creative, landing page, and conversion rate optimization programs
• A high level of expertise in analyzing user funnels and surfacing growth opportunities
• Strong analytical & performance optimization skills 
• Expertise with business intelligence and analytical tools (e.g., Tableau)
• Hands-on experience with SQL and customer data/segmentation is a plus
• Able to work in a fast-paced environment, cross-functional environment under tight deadlines
• Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
• An individual with a process-driven approach, having effectively managed and executed complex, multi-layer work streams in a matrix organization.
• Strategic thinker who understands the big picture but can also manage the tactical details
• Strong hands-on, multi-tasking project management skills with a team-player mentality
• Passion for Bluevine, its mission, and experience marketing to small businesses
• Bachelor's Degree required / Advanced Degree preferred

New Hire Base Salary Range: $128,000.00 to $156,800.00
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.