Sr. Website Marketing Manager

What You'll Do

As the Senior Marketing Manager at BambooHR, you'll be the driving force behind our marketing website, leading the charge to victory. Your mission? Develop and execute a top-notch marketing strategy that captivates, informs, and converts our target audience. From crafting compelling stories to presenting our brand in its best light, you'll be the maestro behind our digital symphony. And you won't go it alone – you'll collaborate closely with teams across the board, from CRO to UX, to ensure our website hits all the right notes.

Key Responsibilities

• Craft and execute a comprehensive digital marketing strategy for the website, in lockstep with company goals and marketing objectives.
• Team up with PMM, Demand Generation, and other marketing squads to understand our audience, personas, and the tales we want to tell.
• Work hand-in-hand with SEO, analytics, and CRO specialists to ensure our strategies sing in perfect harmony.
• Dive deep into BambooHR's products, features, and unique selling points to ensure our messaging hits the mark.
• Keep your finger on the pulse of website performance and report back on wins and learnings from strategy execution.
• Lead the charge on website capability enhancements, driving adoption and removing roadblocks.
• Partner with cross-functional teams to ensure seamless and effective website experiences.
• Keep a watchful eye on the competition and market trends, identifying opportunities to stay ahead of the game.
• Analyze website performance metrics and dish out actionable insights and recommendations for improvement.
• Team up with the Optimization squad to enhance website audiences, workflows, and conversion metrics, leaving our competitors in the dust.
• Stay ahead of the curve on digital marketing best practices and trends, always on the lookout for ways to level up our performance.

What You Need to Get the Job Done

To excel in this role, you'll need a robust toolkit and a wealth of experience. Here's what we're looking for:

• Proven Experience: You've got at least 5 years under your belt in a senior-level digital marketing role, with a strong focus on website management. Your track record speaks volumes, and you're ready to bring your expertise to the table.

• Leadership and Project Management: You're a born leader with stellar cross-functional project management skills. You know how to rally the troops and keep projects on track, no matter the challenge.

• Digital Marketing Savvy: You've got a deep understanding of digital marketing strategies, from SEO and SEM to content marketing, social media, and email marketing. You know the ins and outs of the digital landscape and how to navigate it with finesse.

• Tech-Savvy: You're no stranger to marketing automation platforms and tools like HubSpot, Marketo, or Salesforce. You know how to harness the power of technology to drive results and streamline processes.

• Data-Driven: You're a whiz when it comes to data analysis and reporting. You know how to dig into the numbers, uncover insights, and turn them into actionable strategies that move the needle.

• Project Management Guru: Juggling multiple initiatives is second nature to you. You've got excellent project management skills, and you know how to prioritize and manage tasks to ensure nothing falls through the cracks.

• Communication Pro: Strong communication and interpersonal skills are your secret weapons. You know how to collaborate effectively with cross-functional teams and stakeholders, building relationships and driving results.

• Results-Oriented: You're proactive, results-driven, and always hungry for success. You've got a track record of driving measurable business outcomes through your digital marketing efforts, and you're ready to take on your next challenge.

• Education: You've got a bachelor's or master's degree in marketing, business, or a related field. Bonus points if you've got additional certifications in digital marketing or website management – we love a candidate who's always striving to level up.

 What Will Make Us REALLY Love You 

• Experience with visualization tools like Tableau.
• A passion for shaking things up and staying one step ahead of the game.

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back. Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.