Strategic Marketing Manager

Want more jobs like this?

Get jobs in Bangalore, India delivered to your inbox every week.

Get Jobs

Send me The Muse newsletters for the best in career advice and job search tips.

By signing up, you agree to our Terms of Service & Privacy Policy.

• Collaborate closely with regional sales, product, and industry marketing to tailor marketing plans to the specific needs of customers and partners in APAC.
• Adapt, execute, and track lead-generation campaigns in APAC:
• Campaign scoping, goals, account prioritization
• Campaign and content selection and localization
• Sales training on the campaigns
• Pipeline feeding and monitoring
• Campaign performance evaluation and feedback loop to marketing
• Set, analyze, and monitor critical regional marketing KPIs, utilizing analytics tools, Salesforce.com, and Marketo to track and optimize campaign performance. Maintain a regional scorecard for marketing activities and their influence on pipeline. 
• Communicate all campaign plans, program results, activities, and feedback internally through regular communication and follow-up.  
• Build and maintain strong relationships with sales, marketing, and vendors. 
• Execute the event strategy for the APAC region:
• Repurposing and adapting content and materials, as much as possible, from corporate, product, or industry marketing. Collaborating with APAC sales and SMEs to adjust the content for local needs in key countries such as Republic of Korea, Singapore, or India
• Managing end-to-end event logistics, including venue selection, budget tracking, promotion, registration, and post-event follow-up.
• Driving attendance and lead generation through targeted outreach, email campaigns, social media, and other marketing channels.
• Stay current on industry trends, competitive landscape, and best practices in field marketing. 
• Build a media plan and amplify the communication and awareness strategy through 
• Media buys within target budgets 
• Social media 
• PR 
• Website update and optimization 

QUALIFICATIONS

• 12+ years of experience in regional marketing for a global B2B product company
• Experience across a wide range of marketing disciplines, including demand generation, event planning and execution, performance tracking, and communication.
• Excellent team player
• Salesforce.com proficiency.
• Experience working in a regional team as part of a global organization and collaborating across geographies.
• Collaborative in approach, empathetic in nature, and steadfast in intention.
• Appetite for a fast-paced environment and desire to constantly reassess and optimize.
• Excellent written and oral communication, a keen visual sense, attention to detail.
• Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
• Strong analytical skills to identify trends, opportunities, and issues and the ability to make data-driven decisions 
• Creative, out-of-the-box thinking 
• Results-driven and willing to go the extra mile to achieve targets 

• Workplace Flexibility: Hybrid Work. 
• Medical insurance: Group Medical Insurance coverage. 
• Additional shared cost medical benefit in the form of reimbursements. 
• Employee Assistance Program. 
• Vacation and Time off: Employees are eligible for various types of paid time off. 
• Additional Time off’s – Birthday, Volunteer Time off, Wedding. 
• Wellness Benefits through  Unmind 
• Carrot (Family -forming support)