Technical Marketing Manager - Analytics

This is a key position for the business and will ultimately own the messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans for our products, focusing specifically on technical audiences. You will also work to align our technical marketing with Visier’s global messaging and marketing strategy.

What You’ll be Doing…

• Own messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans focused on technical audiences. You will also work to align our messaging with Visier’s global messaging and marketing strategy.
• Act as the subject matter expert for Visier Products, including Visier People (SaaS), Alpine Embedded Analytics and the Alpine Developer Platform (PaaS). This includes the buyer journey surrounding technical products.
• Understand and translate industry insights to influence product and go-to-market strategy by conducting market research, participating in customer briefings, and analyzing metrics.
• With our Marketing team, develop a strategy to drive awareness and demand for various technical marketing initiatives (campaigns, social/digital media, roundtables, regional events and webinars, third-party activations, account-specific initiatives, strategic partnerships, and more)
• Develop content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership) as well as for go-to-market.
• Most importantly, you will be an evangelist and cross-functional leader to drive business results for the Visier business!

What You’ll Bring to the Table…

• Experienced marketing SaaS and/or PaaS solutions to technical audiences
• A passion for technology, a desire to build relationships and an ability to influence stakeholders to achieve positive outcomes
• Ability to easily transition from high-level strategic thinking to creative and detailed execution
• Experience driving the product strategy and roadmap for platform products.
• A "make it happen" mindset with a bias for action and ability to execute quickly, juggling multiple deliverables
• Strong oral and written communication skills, necessary to articulate technical concepts to non-technical audiences and interact directly with customers/prospects as required.
• Ability to partner with other functions such as data science, engineering, user experience, and the broader Visier team.