Technology exchange Communications & Social Lead

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

• IBM TechXchange team is seeking a dynamic and experienced professional to join our team as a Communications and Social Media Lead. In this role you will play a pivotal part in developing communication strategies/planmaintaining our overarching editorial calendar and executing the communications plan. The ideal candidate will have a passion for effective internal and external communication a keen understanding of social media tools & trends and the ability to craft compelling messages that resonate with our target audience.

• Develop TechXchange (TXC) communication (internal external social) strategy and plan
• Work closely with other teams incl. IBM marketing & communication team to align communication efforts with overall goals. Align with overall RLM requirements.
• Develop and maintain TXC editorial calendar.
• Develop and execute communication plans for all areas of TXC including global event regional face-to-face events community activities etc.
• Analyze communication metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Lead the preparation of internal external and executive communications materials including any IBM TechXchange Seismic and/or w3 presences.
• Maintain and update communication calendars and schedules. Handle day-to-day administrative tasks related to communication and social media efforts.
• Organize Client Advocacy All Hands and TechXchange All Stakeholders/Know Before you Go calls.

• Develop and implement a comprehensive social media strategy across various platforms in partnership with the IBM Corporate social media team and TechXchange community managers.
• Create and curate engaging content that aligns with our brand (IBM TXC) and resonates with our target audience (technologists).
• Monitor social media channels for industry trends discussions and competitor activities.
• Foster and grow online communities encouraging active participation and dialogue.

• Ensure consistency in messaging and branding across all communication channels.
• Protect and enhance the organization’s reputation through effective communication strategies.

• Provide guidance to the teams in the creation of compelling and shareable content for digital platforms including blog posts articles and social media posts.
• Ensure content adheres to brand guidelines and effectively communicates key messages.

Required Technical and Professional Expertise

• Bachelor’s degree in communications Marketing or a related field.
• Proven experience in social media management and content creation.
• Strong writing and editing skills with a keen eye for detail.
• Knowledge of social media analytics tools and the ability to interpret data.
• Familiarity with public relations practices and media relations.
• Excellent organizational and multitasking abilities.
• Strong interpersonal and communication skills.

Preferred Technical and Professional Expertise

• Familiarity with public relations practices and media relations.
• Excellent organizational and multitasking abilities.
• Strong interpersonal and communication skills.