US Sr. Marketing Manager - PIVO

Job Description Summary

The Senior Marketing Manager is responsible for managing and driving growth of a needle-free, single-use, sterile

device that temporarily attaches to a peripheral IV catheter to collect a fresh venous sample. This Senior Marketing

Manager, will also continue to help drive an overall blood draw strategy for US MDS .

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Responsibilities

This individual will be accountable for:

• Supporting overall blood draw value offer including a MDS/BDX campaign and associated services
• Developing and executing against annual / strategic marketing plan for the product franchise and blood draw overall
• Launch of a new line of integrated IV catheters compatible with PIVO
• Developing and Championing Market Shaping Initiatives including establishing a base of Advisors and KOL's network
• Collaborating closely with the sales force to drive growth
• Managing product financial performance and forecast for quarterly projections
• Collaborating with Supply Chain and Operations to appropriately forecast incoming demand
• Collaborating with other marketing partners to develop integrated marketing plans/ campaigns
• Effectively partnering and collaborating with Global marketing partners and other cross functions (i.e. R&D,
• Clinical, Medical Affairs etc) to ensure development and execution of comprehensive marketing and product strategy.
• Demonstrating Strategic Marketing Acumen with proven ability to conduct through market assessment driving to clear strategic recommendations.
• Manage Associate Product Manager assigned to the peripheral line draw project, developing key skills for future marketing roles
• Other duties as assigned

Key Competencies

• Product and Portfolio Management
• Analytical Skills
• New Product Launch Experience
• Market Shaping Experience
• Disciplined planning and Focus on driving execution
• Strategic Thinking and Innovation
• Customer Focus
• Marketing Communications & Digital Marketing Familiarity
• Continuous and Versatile learner
• Agile
• Action Oriented
• Business and Financial Acumen
• Emotional Intelligence
• People Management
• Team Player, ability to work with others

Minimum Education

• Bachelor's degree in Marketing, Business, Engineering, or a related field. An MBA is preferred.

Qualifications

• Minimum 5 years of relevant marketing experience in medical device industry preferred, but not necessary.
• Solid business acumen and knowledge of clinical market environment.
• Familiarity with blood collection devices, blood sampling and diagnostic testing preferred
• Experience in upstream (new product development) and downstream (demand generation) marketing role
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Strong knowledge of working in a B2B environment; understanding of healthcare industry; exposure to cross functional processes / requirements
• Strategic thinker with demonstrated ability to help formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.
• Experienced in Market Shaping
• Demonstrated ability to work in a fast -paced environment with very little supervision. Resourcefulness and the ability to successfully manage multiple priorities are keys.
• Demonstrated ability to work cross-functionally
• Demonstrated ability to develop strong relationships with Key Opinion Leaders, Customers, advisory boards etc
• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.
• Proven ability to work effectively on diverse, cross-functional teams.
• Demonstrated ability to influence across and up the organization to effectively negotiate and persuade others.
• Excellent presentation and communication skills for a wide variety of audiences.
• Track record of achievement in delivering projects and influencing business outcomes.
• Ability to travel ~10 - 20% of the time for customer engagements

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components - is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA UT - Salt Lake City

Additional Locations

Work Shift