Vice President of Marketing

Description
About Parsyl:
Parsyl is an insurance technology company that delivers data driven cargo insurance solutions for essential supply chains including vaccines and medicines, perishable foods and other sensitive goods. Our mission is to end the days of "ship and pray" and build a world where everyone, everywhere can trust the quality of the goods they rely on, from the foods they eat to the medicines they need.
We are working to achieve this by combining smart sensors, data insights, and data-driven insurance to improve risk resiliency and safeguard goods in transit and storage. This unique combination of IoT and insurance means our customers can use data to make supply chains more transparent, safe and sustainable - better for people and the planet.
Where you fit in:
As Parsyl's VP of Marketing you will design, implement, and monitor effective growth marketing strategies that optimize lead generation and revenue growth. As an expert in the latest marketing trends and technologies, you will know how to efficiently and effectively nurture leads to the point of conversion and will continually iterate and enhance the customer journey. This role will report to Executive Vice President of Growth, working closely with team members in sales, customer success and communications
You are a good fit for this position if you have an exceptional track record driving revenue, have demonstrated productive teamwork with sales teams and thrive in a fast-paced start-up setting. Ideal candidates have experience leading people and/or teams as well as guiding marketing efforts in different regions globally.
What you'll get to work on:

• Develop and execute marketing playbooks that guide leads through the full customer journey and result in revenue growth.
• Attract, convert, create, and retain engaged customers through initiatives such as go to market plans, A/B testing, cross-channel marketing, and customer lifecycle management.
• Lead and manage existing team of four in executing against cross functional marketing initiatives and campaigns (ie product positioning, digital, paid, email, SEO, referral, field).
• Own customer segmentation and find cost-effective customer acquisition channels.
• Elevate and execute on sales enablement strategies and processes
• Play a key role in measuring marketing success with data-driven metrics as part of Parsyl's Revenue Council.
• Create and refine marketing collateral including sales decks, digital ads, sell sheets, white papers and case studies with the support of in-house graphic designers.
• Own planning and budgeting for the marketing department.

Technologies Used by the Team

• Hubspot (Sales, Marketing, CMS)
• Google Suite
• Adobe Creative Suite

Requirements

• 10+ years of relevant marketing experience in high-growth, B2B SaaS or technology organizations.
• Passionate about staying up to date on marketing trends and uncovering new tactics to accelerate growth.
• Success record in generating qualified sales leads and driving revenue.
• Expert in marketing technology and tools and well-versed in using data and metrics to make strategic marketing decisions.
• Obsessively focused on data in your understanding and acquiring of customers and to drive decision-making.
• Demonstrated success in working with and supporting sales teams.
• Exceptional leadership skills, evidenced by strong executive presence and people management experience.
• Highly collaborative in cross-functional settings in pursuit of shared business goals.
• Hyper-efficient with resources in order to make the most viable business decisions
• Willingness to travel occasionally (≤15% a year) in domestic and/or international markets.

Qualities We Look For:

• Mission: You are highly motivated and inspired by our mission to improve health and save money for people across the globe.
• Grit: You bring determination and a strong will to the challenges and opportunities that come with being at an early stage startup.
• High Standards: You take pride in your work and are highly accountable.
• Curiosity:You are energized by finding creative solutions to new situations.
• Self-Starter: You are ambitious and take initiative, and thrive in environments with minimal supervision.
• Humility: You approach your work with humility and a willingness to collaborate and learn from those around you in order to produce the best outcome.

Benefits

• Market competitive salary with an anticipated base compensation range of $150,000 - $190,000. Actual salaries will vary depending on a candidate's experience, qualifications, skills and location.
• Early-stage stock options
• Medical, dental, and vision insurance (100% of medical, dental, and vision premiums for employees and 75% of premiums for dependents based on a solid, mid-tier plan)
• 401(k) including company match
• Unlimited vacation policy
• Company Breaks - quarterly mental health days, week long summer break, two week long winter break
• Paid sabbatical program
• Flexible hybrid work environment
• Monthly wellness and commuter benefit
• Home office set-up benefit
• Significant career growth opportunities
• Continuing education stipend
• Relocation assistance available (Denver, CO candidates or candidates willing to relocate will be considered)