Vice President of Marketing, PEOPLE App

5. Performance Marketing and Analytics:

• Lead performance marketing efforts, leveraging tools like Appsflyer, Amplitude, or Mixpanel to track campaign ROI and optimize user acquisition funnels.

• Use data-driven insights to refine strategies and identify opportunities to scale.

6. Cross-Functional Collaboration:

• Collaborate with product, engineering, and design teams to align marketing strategies with feature launches and app improvements.

• Partner with editorial teams to integrate marketing campaigns with content strategies.

7. Team Leadership:

• Build and manage a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.

• Mentor and develop team members, empowering them to achieve ambitious goals.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

60% - Growth Strategy, Campaign Execution, and Measurable Business Impact

20% - Brand Positioning and Cross-Functional Collaboration

20% - Leadership, Analytics, and Team Development

The Role’s Minimum Qualifications and Job Requirements:

• 12+ years of marketing experience, with at least 7 years in consumer mobile app marketing or growth-focused roles.

• Proven track record of launching and scaling successful B2C mobile apps with measurable growth in DAUs/MAUs and revenue.

• Expertise in user acquisition, performance marketing, and lifecycle marketing for consumer mobile apps.

• Deep experience with app store optimization, push notification strategy, and CRM tools.

• Data-driven mindset with strong analytical skills and hands-on experience using app analytics tools like Appsflyer, Amplitude, or Mixpanel.

• Exceptional communication and leadership skills, with experience influencing C-level executives and other senior stakeholders.

• A visionary approach to brand storytelling and creative marketing for mobile-first audiences.

Preferred Qualifications

• Experience in media, entertainment, or lifestyle brands is highly desirable.

• A background in both organic and paid growth strategies, with expertise in monetization models such as ad supported, subscriptions and in-app purchases.

• Passion for delivering engaging user experiences at the intersection of technology, content, and culture.

This is a high-impact role with the opportunity to shape the future of a flagship media brand for millions of users. If you are a strategic, data-driven marketing leader with a passion for apps, we want to hear from you.