VP, Growth Marketing - Remote

Responsibilities

• Strategy & Planning: Develop and execute a comprehensive demand generation strategy aligned with the company's growth objectives. Create and manage the marketing plan and budget to achieve demand generation goals. Connect this growth marketing strategy directly to quarterly & annual revenue plans, as well as the company’s broader category strategy
• Team Leadership and Management: Build, lead, and manage a high-performing demand generation team. Set clear goals and objectives for team members and provide mentorship and guidance
• Full Cycle Demand Generation: Develop and implement lead generation programs using various channels, including digital marketing, content marketing, email marketing, SEO, SEM, and social media. Monitor lead quality and conversion rates, and optimize lead generation efforts accordingly. Drive rigor of execution, and improve velocity of tests, agility, and insight feedback loops
• Marketing Technology Stack: Select, implement, and manage marketing technology tools, including marketing automation and CRM systems, to support demand generation efforts. Leverage data and analytics to make data-driven decisions and optimizations at the intersection of the marketing and sales teams
• Campaign Management: Plan and execute demand generation campaigns, including webinars, events, email marketing, and online advertising. Measure and analyze campaign performance and adjust strategies accordingly
• Data Analysis and Reporting: Monitor and report on key demand generation KPIs and metrics, such as conversion rates, pipeline growth, and ROI. Provide regular updates to the executive team on demand generation performance. Run periodic, full transparency review sessions with all marketing sub-teams
• Budget Management: Plan & manage the growth marketing budget effectively, ensuring resources are allocated efficiently to maximize ROI. Develop strong relationships with Finance counterparts for modeling, tracking, and reporting
• Sales and Marketing Alignment: Collaborate closely with the sales team (new logo acquisition as well as customer retention & expansion) to ensure the alignment of marketing and sales efforts. Develop lead scoring and lead nurturing processes to improve the quality of leads passed to the sales team

Qualifications

• Proven leader with deep experience leading global demand generation and growth marketing campaigns, across multiple marketing sub-functions
• 10+ years of work experience in demand-based marketing (B2B or B2C)
• Deep understanding of category design and creation, with a strong POV on how growth marketing programs help win the category
• Demonstrated ability to operationalize multiple world-class teams and manage multi-million dollar budgets
• Impeccable quantitative ability and analytical skills. High affinity for drawing insights out of numbers. Proof of rigorous process around metrics, data, insights, and action
• Full of curiosity and creativity, willing to take risks, ability to think and execute differently. Comfort with generating and testing new tactics
• Strong project management and organization skills with attention to detail
• Strong ability to work cross-departmentally to prioritize multiple initiatives with conflicting priorities and stakeholders 

Perks and Benefits @ Clari

• Remote-first with opportunities to work and celebrate in person
• Medical, dental, vision, short & long-term disability, Life insurance, and EAP
• Mental health support provided by Modern Health
• Pre-IPO stock options
• Well-being and professional development funds
• Retirement 401(k) plan
• 100% paid parental leave, plus fertility and family planning support provided by Maven
• Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
• Focus on culture: Charitable giving match, plus in-person and virtual events


It is Clari’s intent to pay all Clarians competitive wages and salaries that are motivational, fair, and equitable. The goal of Clari’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay and grow at Clari.


Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to specific work location, skill set, depth of experience, education and certifications.


The salary range for this position is $275,000 to $375,000. The compensation package for this position also includes stock options and company-paid benefits, including well-being and professional development stipends.