VP, Sales & Marketing

About Us

CMB is a full-service custom market research and strategy firm based in Boston. As a Top 25 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.
What about our culture? Simply put, our people are our power. We have a diverse, inclusive, and collaborative team of bright perspectives and curious minds. At CMB you’ll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued. You will also be a member of a community that appreciates who you are. You will have the opportunity to join clubs and affinity groups, enjoy social and company events, and be a part of the “CMB difference”.
Our benefits say a lot about how much we value our employees: we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, 401k match, work-abroad program, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP).
ESOP? Yes, we are 100% employee owned! An ESOP is a qualified retirement plan, like a 401k, but you don’t have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.
About the Position
This vital role for CMB has a significant impact on our overall success. The VP, Sales & Marketing leads 2 business developers and the 5-person marketing team while partnering closely with Practice Leaders, Account Directors, and other senior leaders to establish and meet the company’s substantial sales and revenue growth goals. This position serves as a member of the Senior Leadership Team and reports directly to the CEO.
The position may be hybrid in Boston with at least two days in the office, or remote within the USA if you are outside of the Boston area.
About You
You pride yourself in being an experienced strategic and dynamic leader in the market research and insights industry with excellent people skills, business acumen, and an exemplary work ethic. You have a long history of building strong customer and colleague relationships, coupled with the market know-how to identify, strategize, and define new opportunities. You stand out for your expertise in championing a comprehensive approach to fostering business growth, implementing consultative sales strategies, and driving impactful marketing initiatives in the custom market research and insights industry.
Proficient in driving both growth and profitability, you are adept at cultivating a customer-centric culture throughout the organization. Your success is due, in part, to your ability to listen, motivate, and influence. Your clients and co-workers describe you as approachable, thoughtful, and flexible.
Here’s what you’ll be doing and the qualifications we are looking for.
Responsibilities and Expectations

• Directly impact and influence the future of CMB through focus on both new business development and expansion/retention of installed client base
• Drive scale and profitability by continuously advancing the go-to-market strategy and sales & marketing function through training, partnering, and mentoring
  • Train and mentor marketing- and sales-facing talent (e.g., Practice Leaders, Account Directors) as determined via partnership with the CEO
  • Develop and evangelize value-selling strategies that increase competitive immunity
  • Continuously upgrade value selling and relationship consistency to align with the company’s core value proposition
  • Instill sales fitness throughout the organization
• Direct the Marketing department to combine sales efforts with marketing initiatives to develop business opportunities - including conference presence, marketing campaigns, social media strategy, and CMB’s digital presence
• Partner with Account Executives (e.g., Practice Leaders, Account Directors) and Product Development to develop and implement revenue-driving strategies that create long-term customer and business value
  • Infuse sales culture and rigor into the enterprise through key account planning, prioritizing profitability, and driving incremental sales and revenue
  • Inspire customer success leadership to define and deliver on the customer value proposition while maintaining profitability goals
  • Develop an effective and sustainable sales function through leadership, dedication, and inspiration
• Represent CMB and drive our value proposition in the marketplace to effectively create new business opportunities through active engagement in conferences, networking events, and other face-to-face events
• Partner with Client Services to resolve issues across the sales and operations functions – must be able to solve problems in a practical and productive manner
• Contribute to thought leadership, competitive analysis, new product development, and peer sharing of best practices
• Communicate with key internal stakeholders and executive level staff
  • Develop and deliver relevant business performance metrics
  • Assess real-time market research industry trends and news to identify potential business opportunities
• Meet goals via a balanced scorecard (e.g., Net Sales, New Logos, Products, Key Account Growth)
• Partner with senior leaders across the organization to inspire a customer-first focus
• Serve as CMB’s application owner for Salesforce.com with administrative support from a trained Business Systems Analyst
• Lead and actively participate in initiatives, as assigned

Qualifications

• 10+ years of business development experience, ideally in Professional Services
• 5+ years of experience in market research and insights industry
• Experience prospecting, qualifying, and generating custom market research proposal opportunities
• Energetic and self-motivated
• Highly effective collaborator and influencer
• Great interpersonal and consultative selling skills
• Knowledge of qualitative and quantitative research tools and techniques
• Excellent prioritization, communication, presentation, and writing skills
• Must be hands-on team player
• Proficient with Microsoft Office Suite and Salesforce.com

Travel

• 10-20%

CMB strongly encourages candidates from diverse backgrounds and experiences to apply. We recognize that people from structurally marginalized groups often only apply to jobs if they meet 100% of the qualifications, despite the reality that applicants rarely ever meet 100% of the qualifications. If you have demonstrated experience in the custom market research and insights industry and this position aligns with your experience and interests, please apply!
CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. As part of our commitment to inclusivity, CMB will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Heather Magaw at [email protected]. 
The annual base salary range for this position is $175,400-$225,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). The base salary is dependent on a variety of factors including (but not limited to) experience, expertise, skills, and employee's location.