Brand Events Manager

TITLE:Brand Events Manager POSITION TYPE:Full Time, Exempt COMPANY:Sharks Sports and Entertainment, LLC LOCATION:SAP Center REPORTS TO:Manager, Event Presentation POSTING DATED:July 1, 2025 PAY RANGE:The pay range for this role is $75,000 - $79,432 per year. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future. Position Overview • The Brand Event Manager is a key contributor to Sharks Sports & Entertainment’s mission of creating unforgettable fan experiences that deepen engagement and elevate the team brand. This role is responsible for planning and executing dynamic, year-round brand activations, ranging from large-scale community events to sponsor-driven initiatives and in-game activations. • Reporting to the Manager of Event Presentation, this position works cross-functionally with the Revenue Functions at SSE, including Marketing, Events, Game Presentation, and Corporate Partnerships teams to ensure all events and activations are aligned with brand standards and organizational goals. On game days, the Brand Event Manager plays a critical role in delivering impactful in-arena experiences that energize fans and reinforce team loyalty. • The ideal candidate is a creative thinker, strategic planner, and skilled collaborator with a strong background in experiential marketing, event production, and brand storytelling. Essential Duties and Responsibilities: • Ideate, create, plan, manage, and execute branded events throughout the calendar year, with a focus on innovation, fan engagement, and alignment with the Sharks core values and brand identity. Ultimately, fan satisfaction scores will be inform KPIs along with meeting or exceeding cultivating entertaining experiences. • Collaborate cross-departmentally with Events, Marketing, Game Presentation, Community Relations, and Corporate Partnerships to ensure cohesive execution and brand consistency across all touchpoints. • Support in-arena brand activations and presentations during home games, enhancing the live fan experience and contributing to a high-energy atmosphere. • Conceptualize and implement creative brand integrations within team and partner events, ensuring a consistent look, feel, and tone. • Manage relationships with sponsors, vendors, agencies, and other external stakeholders to deliver high-quality, on-brand experiences. • Oversee event logistics including budgeting, timelines, staffing, and production details; ensure events are executed on time and within budget. • Track KPIs and compile post-event recaps, analyzing performance and recommending optimizations for future activations. • Stay current with trends in sports marketing, live entertainment, and fan engagement to bring forward fresh, innovative ideas. Minimum Qualifications • Bachelor’s degree in Marketing, Event Management, Communications, Sports Management, or related field; or equivalent relevant professional experience. • 4+ years of experience in experiential marketing, live event production, or brand activation—ideally within the sports, entertainment, or lifestyle industries. • Proven track record of managing multiple projects and deadlines in a fast-paced environment. • Strong collaboration and interpersonal skills; comfortable working cross-functionally and interfacing with external partners. • Detail-oriented with excellent organizational, project management, and follow-through skills. • Clear and confident communicator, both verbally and in writing. • Ability to work flexible hours, including evenings, weekends, and holidays during the NHL season and for major events. • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with project management tools (e.g., Asana, Monday.com, or similar) is a plus. • Passion for sports and a deep understanding of fan culture and the value of brand storytelling. Physical Requirements • Ability to sit, stand and utilize a computer for extended periods of time • Communicate via phone and email with a variety of individuals • Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation • Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation • Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice) • May be required to travel to other company locations • May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations. What We Offer • Competitive compensation (base salary and variable incentive plan) • Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly) • Pretax Transportation Benefit • 401K (pre-tax and Roth options) • Generous Paid Time Off Policy • Minimum of 10 Paid Holidays and Wellness Days per year • Complimentary or discounted sports and concert tickets • Other League & partner discounts • Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking • An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry • Potential for flexible scheduling and telework opportunities • Access to on-site EV charging stations on non-event days This position is not eligible for U.S. work authorization sponsorship. Summary: Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California. We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment. We live, work, and innovate by a set of Pioneering Principles: T– Team success is more important than individual success E– Exceptional experience is non-negotiable in everything we do A– Appreciate others for their diversity and opinions M– More risk leads to more rewards and expands our comfort zones T– Trust that all teammates have the best intentions E– Empower all teammates to make informed decisions A– Always say what you really mean and do what you say L– Lead by showing the respect to others you expect from them We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether. Our Commitment to Diversity, Inclusion & Belonging Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to ourpositions. Please let us know if you require accommodations during the interview process. Equal Opportunity Employer Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances. Notice to Recruiters and Agencies SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.