Demand Generation Manager at Impact - New York City, NY | Job Transparency - Job Transparency | Find Your Dream Job with Full Salary Transparency

Our Company:

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com is the global leader in Partnership Automation. We work with enterprise and innovative brands like Ticketmaster, Levi’s, Microsoft, Airbnb, and Uber to help them manage all different types of partnerships. From social influencers, B2B, strategic partners, publishers, and traditional affiliates, we have them covered. Our combined suite of products covers the full life partnership lifecycle including onboarding, tracking ads and paying partners, recruiting for new partners, data and marketing intelligence, and protection from fraud. Founded in 2008 by the same team that founded Commission Junction, impact.com has grown to over 900 employees and eleven offices across the United States, Europe, Africa, and Asia.

Why this role is exciting!

We are seeking an experienced paid social manager to own the strategy and execution of our paid media campaigns. Working under the Director of Demand Generation, the Paid Social Manager will own the roadmap and implement processes to improve performance for paid social channels including: Facebook, LinkedIn, Instagram, TikTok, and other ad platforms. This person will work alongside marketing ops to monitor and report on paid performance and understand campaign efficiency and ROI, all the while creating a feedback loop with sales to understand campaign efficiency and full-funnel sales cycles.

Responsibilities:

Own the roadmap and implement processes to improve performance for paid media channels including: ad copy, design, account management, strategy and reporting
Work alongside marketing ops to monitor and report on paid social performance and understand campaign efficiency and ROI
Create a feedback loop with sales org to understand campaign efficiency and full-funnel sales cycles
Suggest new, innovative areas for growth
Optimize toward agreed upon campaign KPI’s and ultimately meet marketing attributed pipeline and revenue goals.
Adhere to campaign launch calendars and timelines
Collaborate internally with Marketing (Content, Design, Website, SEO, Product Marketing, Content, Programs), Marketing Operations, and Sales.

Does this sound like you?

5-7 years of paid media/digital marketing experience
Experience managing campaign optimization and spend to remain in budget
Strong collaboration and project management experience
Strong communicator who can efficiently communicate learnings and insights to drive improvements
Deep expertise with optimizing to ROAS
Experience tracking and reporting on campaign performance
Strong critical thinking and analytical skills
Advanced analytical and data visualization skills (Google Analytics, Google Data Studio, Excel, Google
sheets, etc.)
Experience with Marketo and Salesforce
Experience with Google Analytics
Experience with marketing attribution platforms such as Bizible
Exceptional skills in Excel
Adwords certification (nice to have)

Benefits (Perks):

Medical, Dental and Vision insurance
Unlimited responsible PTO
Flexible work hours
Parental Leave
Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled.
Flexible spending accounts and 401(k)
An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
An established company with a cool, high-velocity work ethos, where each person can make a difference!

________________________________________________________________

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary range: $100,000-$130,000 per year, plus eligible to receive Restricted Stock Unit (RSU) grant and additional variable annual bonus contingent on Company performance up to 5%.*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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