Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist at ActiveCampaign supports the execution, optimization, and reporting of the end-to-end lifecycle program. This includes email design and copywriting, automation building, and reporting. This is a key role on the Lifecycle Marketing team, supporting various lifecycle initiatives. This role will embrace iteration and evolution as lifecycle marketing is an ever-changing, essential part of the customer experience. 

What your day could consist of:

• Support Lifecycle Marketing Managers in execution, optimization, and reporting of the end-to-end lifecycle program
• Write email copy, build lifecycle automations, optimize, and measure results
• Ideate opportunities to move customers through the various lifecycle stages 
• Implement email nurture a/b tests and campaigns 
• Monitor and report on email nurture results, uncover insights, and highlight areas of opportunity
• Support Lifecycle Marketing Managers to drive prospect to paid customer conversion, product adoption, and customer retention
• Partner with Marketing Operations to ensure seamless execution of campaigns and closed-loop reporting

What is needed:

• 3+ years of experience in email marketing, lifecycle marketing, or marketing operations
• Familiarity with ActiveCampaign’s automation (or similar marketing automation software like Eloqua, Marketo or Hubspot), email campaigns, and CRM (Salesforce, Microsoft Dynamics, NetSuite)
• Experience working with 3rd party analytics tools ideally Looker and Google Analytics
• Self-starter who can execute in a fast paced, dynamic environment
• Bachelor’s Degree in marketing or related field preferred
• Experience in a similar role within a fast-scaling global SaaS company is preferred

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.