Nexus Optimization Lead

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 40 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The successful candidate will be joining the Nexus team within the Enterprise Business Intelligence (EBI) organization. Nexus is a decision engine that drives optimal Customer Experiences through Next Best Action, Personalization, and Omni-Channel capabilities. Backed by Artificial Intelligence, Nexus is constantly optimizing while flexing to meet changing Customer and Business needs.

The Nexus team is looking for a self-starting and highly organized individual to manage and coordinate the Optimization functions of the team. At a high-level, this means working with our Marketing, Sales, Growth Ops and Platform partners to optimize & refine personalization strategies and deliver business value. The role requires the individual to proactively pitch optimization strategies and is not just an order-taker. As the Nexus platform expands its capabilities and integrates into new channels, the portfolio of the Optimization Lead will also expand, providing clear growth opportunities for the successful candidate.

Job Description

Core Responsibilities

• Works with business partners from Marketing, Growth Ops, Platform, and Customer Journey teams to gather and refine Optimization Test requirements
• Participate in high-level conversations regarding Xfinity marketing and commercial strategies, and identifies opportunities for Nexus to help accelerate the achievement of company goals
• Proactively monitors & researches the market for new opportunities and use-cases for AI/ML driven decisioning
• Works with Performance Analytics to put a measurement and readout plan for each request
• Stays attuned to goals and targets of the business, paying close attention to channel-by-channel nuance
• Deep dive into existing integrations at a technical and business process level to ensure that:
  • Platform-to-channel functionality is aligned with current needs of the business
  • Consult with channel side business partners as a personalization expert on the best ways to align their processes to maximize value from personalized enterprise & channel capabilities
  • Guides Platform implementation of experimentation capability by providing use-cases from the business
  • Proactively proposes and configures A/B/n tests
• Champion for the growing field of AI/ML ethics, aligned to Legal + Comcast policies for usage of AI/ML

Primary Competencies:

• Analytical curiosity: Can deep-dive into disparate datasets and find data-driven opportunities to optimize current functions & processes
• Builder/tinkerer: Thinks outside of the box to build out insightful & informative analysis given available enterprise tools and datasets
• Self-starter: Showcases strong business acumen and can make judgements on what is a high vs. low business priority with minimal direction from leadership
• Excellent communication and presentation skills; can comfortably present optimization analysis and pitch optimization strategies in front of senior executives
• Highly organized and demonstrated experience defining and implementing business processes
• Excellent stakeholder and interpersonal skills, can keep a close pulse on the strategic priorities and align Nexus strategy to meet the broader Xfinity goals
• Can speak comfortably about platform capabilities in front of a business audience

Technical:

• Advanced proficiency with SQL (5+ years)
• Advanced proficiency with Excel (5+ years)
• Advanced proficiency with PowerPoint (5+ years)
• Databricks (3+ years)
• AWS Athena (3+ years)
• Nice to have - Tableau, Statistical Programming Languages (Python, R, Scala, Spark, etc.)

Preferred:

• Experience managing operations for decisioning or campaign tools such as Pega CDH, Adobe Campaign, Salesforce Marketing Cloud or Unica Interact/Campaign.
• Exposure to industry technologies for site personalization, decisioning, analytics, CDPs, CMSs, DAMs, ESPs, DMPs, and dynamic emails
• Familiarity with incident or defect tracking tools (such as Jira/Rally).
• Experience in marketing or telecommunications industry

Education and Experience:

• Minimum: BA/BS degree in marketing, finance, engineering, information systems, or computer science.
• 5+ years of experience with marketing, personalization, and campaign technologies ideally in a telecommunications space
• 5+ years of experience with business analysis, capturing business requirements, and the software delivery lifecycle

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.