Senior Content Lead, Think with Google

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
• 2 years of experience managing people or teams.

Preferred qualifications:

• 15 years of experience in a content leading role.
• Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
• Experience in conducting light touch analysis to inform insights as part of writing.
• Knowledge of marketing or digital advertising landscape and advertiser needs.
• Ability to edit team members' content while managing your own workload.

About the job

Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.
As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. You will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.

Responsibilities

• Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
• Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
• Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
• Leverage external data sources to identify trends and insights for use in publication.
• Lead, manage, and mentor a small team of in-house writers.