Senior Marketing Manager - USA SHADE & VPS

About PlayPower PlayPower is the world’s leading playground and recreation equipment manufacturer, bringing play and outdoor experiences to families and communities through our portfolio of trusted brands. USA SHADE and VPS are our premier brands delivering innovative, high-quality shade and vehicle protection solutions across commercial, municipal, educational, and industrial markets. Position Overview We are seeking an experienced and results-driven Senior Marketing Manager to lead marketing strategy and execution for the USA SHADE and VPS brands. This individual will play a critical role in developing and executing integrated marketing plans that drive lead generation, elevate brand presence, and support sales growth. This is a key leadership position based in our Dallas, TX office, working closely with cross-functional teams including sales, product management, digital, and creative. Key Responsibilities Marketing Strategy & Planning • Develop and own the annual marketing strategy and budget for USA SHADE and VPS • Translate business objectives into data-driven marketing plans that drive demand and brand preference • Lead the creation of go-to-market plans for new products, partnerships, and strategic initiatives Campaign Development & Execution • Oversee the execution of integrated marketing campaigns across digital, trade shows, email, content, print, and PR • Partner with internal creative, digital, and PR teams, as well as outside agencies to deliver campaigns on time and on brand • Implement account-based marketing (ABM) strategies to support B2B sales efforts Performance & Analytics • Track KPIs including lead volume, ROAS, conversion rates, and cost-per-lead • Use data and insights to continually optimize campaign performance and channel mix • Report marketing performance to brand leadership and commercial teams Collaboration & Leadership • Serve as the marketing lead and brand steward for USA SHADE and VPS within the larger PlayPower organization • Partner with product management on messaging, market positioning, and new product launches • Collaborate with sales to support lead nurturing, sales enablement, and customer acquisition Qualifications • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus) • 6–10 years of experience in B2B marketing, preferably in building products, construction, or manufacturing industries • Proven track record of developing and executing demand generation and brand marketing strategies • Strong analytical skills with experience using marketing automation, CRM, and reporting tools (e.g., Microsoft Dynamics CRM, Google Analytics, Wrike) • Excellent project management, communication, and cross-functional leadership abilities • Experience managing agency partners and a marketing budget • Self-starter with a growth mindset and a passion for results Why Join Us? At PlayPower, we believe in building communities, strengthening families, and creating lasting memories. You’ll be joining a team that values innovation, collaboration, and purpose-driven work. If you’re ready to make an impact and grow your career in an environment where marketing drives the business forward—this is the role for you. Job Type: Full-time Pay: $120,000.00 - $130,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Flexible spending account • Health insurance • Life insurance • Paid time off • Referral program • Vision insurance Schedule: • Monday to Friday Experience: • developing and executing demand generation : 6 years (Preferred) • developing and executing brand marketing strategies: 6 years (Preferred) • B2B (construction, or manufacturing): 6 years (Preferred) Ability to Commute: • Irving, TX 75062 (Required) Work Location: In person