Social Media Specialist

FCP Euro is seeking a highly skilled and motivated Social Media professional to join our Marketing team at FCP Euro. As the Social Media Specialist, you will be responsible for developing and executing comprehensive social media strategies to drive brand awareness, engagement, and conversion. You will leverage your expertise in social media platforms, content creation, and analytics to optimize our social media presence and achieve marketing objectives.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve. 
Key Responsibilities:

• Develop and implement strategic social media plans aligned with overall marketing goals and objectives.
• Manage and maintain all social media platforms including but not limited to Facebook, Instagram, X, LinkedIn, and TikTok.
• Create compelling and relevant content including posts, videos, graphics, and stories to engage our target audience and enhance brand visibility.
• Work with Creative and Product teams to develop top-notch social media content
• Monitor and analyze social media performance metrics using tools such as Google Analytics, Facebook Insights, and others to track key KPIs and identify opportunities for improvement.
• Stay abreast of industry trends, emerging technologies, and best practices in social media marketing to drive innovation and maintain competitive advantage.
• Collaborate cross-functionally with internal teams including marketing, creative, and customer service to ensure cohesive messaging and brand consistency across all channels.
• Respond promptly to comments, messages, and inquiries on social media platforms in a professional and customer-centric manner.
• Identify and cultivate relationships with influencers, brand advocates, and partners to amplify brand reach and engagement.
• Provide regular reports and insights on social media performance, trends, and competitive analysis to stakeholders.
• Work closely with the Paid Digital team to supply/manage content being used for paid social funnel

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven track record of success in managing and growing social media platforms for a brand or organization.
• In-depth knowledge of social media platforms, tools, algorithms, and best practices.
• Exceptional written and verbal communication skills with a keen attention to detail.
• Creative thinker with the ability to develop innovative content ideas and campaigns.
• Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, etc.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Self-starter with the ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for cars and automotive industry knowledge is highly desirable.
• Experience with graphic design and video editing software is a plus.

Compensation 
This is an exempt salaried role with a base salary of $60,000 - $75,000 depending on experience, with a total compensation opportunity of $64,000 to $80,000 annually.
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.