Strategic Marketing Advisor

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position Summary

Come join CVS Health's Marketing MORE (Marketing Operational Relationship Execution) team as Strategic Marketing Advisor, aiding our CVS Marketing strategists in optimizing strategies for the outbound communication channels. Working with IT, creative, internal strategists and third-party vendors, you will advocate for the adoption of email best practices, partner to govern channel health, and support the rollout of new tools, technologies and marketing programs.Success in this role will require you to understand the business needs of partners/teams across the organization, evaluate customer engagement and help uncover new and innovative ways to improve performance within the channel. The ideal candidate will have:

• Exceptional problem-solving skills with an ability to think critically, ask relevant questions and understand the connections across projects and business units
• Project management experience, balancing strategic thinking with tactical execution tasks
• Ability to communicate complex matters concisely, summarizing data sets and sharing meaningful insights at various organizational levels
• Strong work ethic, perseverance, and a desire to succeed, coupled with initiative and resourcefulness

You will report to the Retail Marketing Senior Manager.Responsibilities include but are not limited to:

• Keeping multiple projects moving forward, including managing follow ups, communicating issues, documenting requirements, and tracking statuses and next steps
• Collaborating with MORE team members and subject matter experts to investigate data gaps and highlight/communicate opportunities to improve the customer experience
• Becoming a go-to resource for business partners and leaders looking to access and understand engagement metrics and helping educate them on new functionality influencing their programs
• Supporting the adoption and enhanced usage of our email service provider's platform and services
• Assisting business partners and leaders in identifying, understanding, and collaboratively developing channel strategies to drive incremental sales and share growth
• Working with internal strategists to distill their business needs into actionable project requirements

Required Qualifications

• 3+ years experience in cross-channel marketing
• 1+ year experience presenting customer engagement insights and/or project management

Preferred Qualifications

• Previous experience in email marketing
• Previous experience keeping multiple projects on track in various phases
• Previous experience using Excel, PowerPoint or other relevant tools to synthesize data and share findings

Education
Bachelor's degree required or equivalent years of related experiencePay Range

The typical pay range for this role is:$46,988.00 - $122,400.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 01/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.