Tech Product Marketing Manager

Tech Product Marketing Manager - Parallels RAS

Push the boundaries of tech. In your sweatpants.

We're looking for an experienced Tech Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. Here, you'll Be the champion and 'expert' for the products within Marketing; You will have expert understanding of all aspects related to the products, including having the ability to demo products with our Parallels team.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:

1. This is the moment. It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel!), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.
2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.
3. It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let's talk more about the Tech Product Marketing Manager role and see if we're destined to be together.

As a Tech Product Marketing Manager, you will:

• Be the champion and 'expert' for the products within Marketing; You will have expert understanding of all aspects related to the products, including having the ability to demo products.
• Be the product marketeer leading Parallels RAS and play a supporting role for Parallels Awingu. As the roadmap evolves and new products are added, your product perimeter will also grow.
• Identify different personae that are relevant to the technology as well as the key target user-groups and use-cases.
• When relevant, you will provide internal or external speaking engagement (presentations) related to the product. You will also elaborate and develop content and messaging for these key user groups and use-cases.
• Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers & sales. This includes:
  • Website content (e.g., product & use-case pages)
  • Slide decks
  • Product 1 pagers
• End-to-end manage new releases from a sales & marketing perspective
• Write relevant content - such as blog posts - with the help from the Tech growth marketing team (and their SEO/Keywork analysis)
• Support the rest of the Tech Marketing team in successfully deploying their activities (e.g. content creation or marketing campaigns).
• Work hand-in-hand with the sales & sales engineering teams to identify needs and areas of improvement.
• VDI communities: Support and help drive the Parallels VIPP program (engage with VIPPs, activate VIPPs for content creation, ...); identify and develop other relevant communities for Parallels.

What YOU bring to the table:

• 5 years or more experience in Product Marketing, Product Management, or, equivalent for IT solutions; experience in the VDI/workspace market specifically is a big plus.
• 8-10 years of experience in the IT industry
• Strong analytical skills and use data to drive insights.
• Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages.
• Hands-on experience in content creation (blogs, slide decks, etc.) combined with strong story-telling skills.
• Hands-on technology skills are a big plus (Ie. you can install and manage your own products).
• Strong project management skills and ability to manage multiple projects at the same time.

US:

• Parallels is an award-winning solution that helps users leverage the best technology out there, whether it's Windows, Mac, Chrome OS, iOS, Android, or the cloud.
• We have millions of users and decades of innovation under our belts.
• We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
• We have flexible work arrangements and locations to suit your style.
• Hours are flexible, too! You've worked hard to build your life, and we don't want you to give it up for work.
• Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

What are you waiting for? Apply now! We can't wait to meet you.

(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)

About Alludo

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW®, MindManager®, Parallels®, and WinZip® - to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.